www.negociosnow.com
8 March 2022
Catalina Gaete-Bentz
Heritage
entrepreneur
WORDS OF WISDOM:
"D
oors will undoubtedly be
closed and sometimes shut
in your face as an entrepreneur, so
when this happens, always remember
to look for a window and never-ever
give up in finding your entrance."
Age: 31
Title: Founder
Name of Organization:
Catan Pisco
Catalina Gaete-Bentz had
a longtime desire to be an
entrepreneur and launched
her own company to bring
pisco, the National spirit of
Chile and Peru, to the USA.
For as long as Bentz can
remember, pisco has been
associated with celebra
-
tion. Instead of champagne,
her family marked special
occasions and life milesto-
nes with pisco sours—the
spirit's most popular coc-
ktail from the land where
her story begins.
Born in Santiago, Chile,
her family moved to Bell-
flower, California, when she
was 3 years old. Though she
was raised stateside, her La-
tin American roots and Chi-
lean soul are who she is. Her
parents ensured their chil-
dren were raised with Chi-
lean traditions. Her mother's
cooking, accompanied by
her father's pisco cocktails,
were the center of it all.
At a very young age she
wanted to start and own a
business, but when the time
came to pick a college major,
her father did not support
her entrepreneurial path. So
she earned a bachelor's de
-
gree in psychology and even-
tually pursued a master's
degree in public adminis-
tration. Eventually she could
not ignore her desire to be-
come an entrepreneur. All
she needed was a product,
and that product was pisco.
Though pisco did retail
in the states, it could be
difficult to find, and pre-
mium brands were never an
option. Pisco had not been
discovered by the American
consumer.
In 2018, Bentz launched
the first American pisco
brand in the United States
and became the first female
pisco company owner in the
history of Chile. She dedi-
cates Catan Pisco to reflect
the beautiful journey, the
inevitable struggles and the
wonderful celebrations of
life and love with those who
mean the most.
