Negocios Now

Latinos 40 under 40 Class of 2021`

Negocios Now is the Hispanic Business Publication in Chicago with National Distribution

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www.negociosnow.com March 2022 49 WORDS OF WISDOM: "D on't be afraid to create your own path and redefine success on your own terms." Age: 33 Title: Director Of Marketing And Communications Name of Organization: Hispanic Alliance for Career Enhancement Vanessa Valentin is direc- tor of marketing and com- munications at the Hispanic Alliance for Career Enhance- ment where she focuses on strengthening and expanding the organization's mission and brand by sharing the stories of its members. As a former reporter in Chicago's Back of the Yards neighborhood, where she grew up, she told the stories of educators, politicians, and community leaders. There she was given an opportunity to manage the marketing efforts of The Gate newspaper and transitioned her career from journalistic storytelling to marketing storytelling. Valentin is a boomerang to HACE, where she was once the strategic partnership ma - nager. She also led marketing efforts at the Women's Busi- ness Development Center and for BMO Harris Premier Ser- vices. She also works with va- rious organizations to support small businesses via marke- ting workshops and coaching. She has focused most of her career on supporting the professional development of students and professionals and was recognized as a Lati- na Brava by Latino Magazine in 2017 for her commitment to advancing Latinas through mentorship. Her overall passion lies in empowerment, by providing individuals with the insights and access to resources that will equip them with the skills needed in their personal lives as well as in their careers. Vanessa Valentin Building Latino careers

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