www.negociosnow.com
March 2022 5
Age: 36
Title: Senior Brand Manager
Global Markets
Name of Organization: Conagra
Brands
Joanna Ascencio came
from Columbia and now
heads the brand and marke-
ting departments for Conagra
Brands, the giant U.S. agricul-
tural products company.
Ascencio is a proud Latina,
born and raised in Colombia,
who moved to the United Sta-
tes six years ago to broaden
her worldview and explore ca-
reer opportunities. With a che-
mical engineering background
and an MBA, she found her
passion in brand strategy and
marketing and has dedicated
12 years to help brands build
awareness and engagement,
and grow sales through strate-
gic segmentation, positioning,
communication, identifica-
tion of white spaces, and pro-
duct innovation.
In her current role with
Conagra Brands, she heads
the brand and marketing de-
partment for global markets,
tasked with the mission of
building strong and profitable
brands across the world along-
side her team of marketers in
the United States, Latin Ame-
rica, and Asia.
What she enjoys the most
in her role is being able to lead
and coach a team of diverse
and empowered women to
achieve great results.
Prior to her current job, she
had been helping brands in the
pharmaceutical and beauty in-
dustries, both in Colombia and
the United States, to drive sus-
tainable and profitable growth
by building strategic plans,
transforming insights into ac-
tionable innovation and com-
munication strategies, and lea-
ding and empowering teams of
young marketers.
In her free time, she enjoys
spending time in nature, run-
ning, scuba diving and playing
with her dogs.
Brand builder
Joanna Ascencio
WORDS OF WISDOM:
"E
verything in your life is there
as a vehicle for your
transformation. Use it!"
Ram Dass
