www.negociosnow.com
34 March 2022
Age: 35
Title: Senior Manager Of External
Communications
Name of Organization: Susan G.
Komen
Cristobal Martinez cu-
rrently serves as senior mana-
ger of external communica-
tions and public relations for
Susan G. Komen. As head of
Midwest and West Coast com-
munications, he ensures infor-
mation about breakthrough
research, patient services, and
financial aid are shared widely
to those battling breast cancer.
Prioritizing communica-
tions to communities with the
highest health disparities is at
the top of his list as he looks
to increase awareness around
breast cancer, which affects
black and brown communities
at higher levels than their whi-
te counterparts.
Previously, Martinez served
as public information officer
for the Illinois Department of
Public Health under the lea-
dership of Dr. Ngozi Ezike.
He helped lead the COVID-19
pandemic response in Illinois
by ensuring all communi-
cations and mitigations re-
garding the novel virus were
translated into multiple lan-
guages, especially Ezike's daily
press conferences, which she
delivered in both English and
Spanish.
Born and raised in Chicago's
Little Village community,
Martinez has always put his
passion for helping others at
the forefront of his career. He
served as deputy campaign
manager for Chicago City
Treasurer Melissa Conyears-
Ervin and as communications
manager for Illinois Attorney
General Candidate Jesse Ruiz.
Helping operate political cam
-
paigns at the city and state le-
vels gave him a clear picture of
the needs of our most vulnera-
ble populations.
Before his time in political
campaigns, Martinez served as
communications manager at
two youth development non-
profit organizations that uti-
lized the power of sports and
play to encourage thousands of
youth across the city of Chica-
go to lead healthier lives.
Cristobal Martinez
Cancer
communicator
WORDS OF WISDOM:
"T
he COVID-19 pandemic
shined a light on what we
already knew — we need more
experts, decision makers, and
leaders that look like us. The best
way to represent your community
is to be the person that ignites
change. Shoot your shot."
