The Indiana Publisher

Page 5 December 2021 The Online Media Campus is a partnership between the Iowa Newspaper Foundation, America's Newspapers and newspaper associations across the country including HSPA. The mission of OMC is to bring high-quality, accessible training to newspaper profes- sionals. OMC is starting off 2022 with a new series of free webinars. To attend any of the programs, register at https:// onlinemediacampus.com/. Mastering the Top 10 Critical Sales Questions Friday, Jan. 7, 2022 1-2 p.m. CST • 2-3 p.m. EST Presenter: Ryan Dohrn of Brain Swell Media We all know we need to ask questions to understand our client's goals, but what are the best questions to ask? What questions make clients mad? What questions do Millennials hate? What questions are over-used and a waste of the clients' time? Ryan Dohrn will break down the 10 critical questions and explain the pur- pose behind each one in vivid detail. Then you will have the opportunity to share your best questions for us all to discuss as a group. This is a mission- critical workshop for sales reps - even those that have been selling for years. Register by Jan. 4, 2022 Be a Millennial Magnet- How to Attract, Retain and Engage the Millennial Workforce Friday, Jan. 14, 2022 1-2 p.m. CST • 2-3 p.m. EST Presenter: Jeff Butler Recently, the Millennial generation took the stage as the largest generation in the U.S. workforce and that calls for the need to implement effec- tive Millennial retention strategies. Millennials (Generation Y), born between 1981 to 2000, are your current and future leaders and this entitlement among Millennials is all set to bring tremendous changes, innova- tions, and opportunities across industries. In this program you will hear up-to-the-minute date and case studies presented by author Jeff Butler. Here, he will help you understand your organization's millennials bet- ter. This program covers end- to-end Millennial employee lifecycle including hiring, man- aging and retaining. Each segment of the cycle will have both high-level theories as well as tactical Millennial retention strategies that you can begin implement- ing immediately after the pro- gram. To give you a glimpse, it will include how to create an enticing message to attract a millennial's attention, practi- cal tips of managing difficult employees, and retention strat- egies that CEO Jack Welch implements at General Electric. Register by Jan. 11, 2022 2022: The Year of Employment Advertising Thursday, Jan. 20, 2022 1-2 p.m. CST • 2-3 p.m. EST Presenter: Janet DeGeorge of Classified Executive Training & Consulting Hiring is everywhere. Some papers have pages and pages of employment ads, most do not. Learn the secret steps of own- ing your fair share of this market again. Erase 100 years of how it has been done and start doing what must be done to grow revenue and create an atmosphere where the biggest employers in your area jump on board. Register by Jan. 17, 2022 The Storytelling You Thursday, Feb. 17, 2022 1-2 p.m. CST • 2-3 p.m. EST Presenter: Paul Kix The Storytelling You webi- nar concerns how to better execute every facet of long- form reporting and writing. Longform features get almost twice the engage- ment time on news sites as regular pieces. Many newspaper writers and editors want to do great long- form pieces and this webinar is a deep dive on how to do it better. It draws on Paul Kix's own experience as a best- selling author and National Magazine Award-winning jour- nalist, and the insights of the people with whom he's worked over the years: other NMA winners, Pulitzer Prize win- ners, and MacArthur Genius Grant recipients. This webinar covers how to identify a story and how to pitch it well; how to report and structure that piece; and then how to do it again in a media environment where writers and editors are asked to be ever- more entrepreneurial. Register by Feb. 14, 2022 Dohrn Butler DeGeorge Kix Looking for a newspaper employee? Post your open positions at www.hspa.com/jobs/post-a-job/ or email info to sgoldsby@hspa.com. Your job listing will appear online and in the Indiana Publisher's job listing. Online Media Campus offers new training webinars Advertising, newsroom courses free for HSPA-member newspaper staffs

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