Diversity Rules Magazine

12|Diversity Rules Magazine | Dec 2021 Pride App is changing the consumer experience for the LGBTQ+ community by making local LGBTQ+- owned, LGBTQ+- friendly, and LGBTQ+-managed businesses easily iden fiable and accessible. Pride App is changing the consumer experience for the LGBTQ+ community by making local LGBTQ+- owned, LGBTQ+- friendly, and LGBTQ+-managed businesses easily iden fiable and accessible. The app connects the community and allies to ensure a safe and welcoming experience when shopping, dining, and entertaining. Unfortunately, it's an all too com- mon occurrence for those in the LGBTQ+ community to feel unsafe or targeted when walking into a busi- ness. Now, the Pride App aims to change that. "No one should ever have to be at the threshold of a business and wonder if they'll be targeted and mis- treated for going in," says The Pride App founder, Jon- athon Pritchard. "Some people simply walk out and try another business, but for others, the experience is devasta ng. When I was traveling, I would turn to review apps and sites for hints about finding the best restaurants, hotels, and shops. But there was noth- ing that indicated whether I would be welcome with my friends at those establishments. When I purposely sought out LGBTQ+-owned busi- nesses, it was almost impossible to find that informa- on quickly or easily. Worse s ll, I would find a great place and find out it was permanently closed. I knew I had to make things be er for our community, and that's where the idea for The Pride App was born. I want people to shop, travel, and entertain with pride!" Crea ng a lis ng on The Pride App is free and easy. Business owners upload all the details of the busi- ness, including hours, loca on, services, and prod- ucts available. The Pride App encourages businesses owners to keep their lis ng up to date and current. The LGBTQ+ community is es mated to have more than $3.7 trillion in spending power. An app that ad- dresses and focuses on their needs is not only need- ed for the safety and comfort of the community's members and allies, but its existence is crucial to the country's economy. At a me when businesses are struggling, a rac ng a loyal clientele base could be the difference between subsis ng in the economy and thriving in it. To download the beta version of The Pride App on the Google Play store, or to add a business lis ng for free, visit h ps://www.thepride.app/joinprideapp. For the latest news, featured business lis ngs, or to connect with The Pride App on social media, visit @ prideapp2020 on Instagram and h ps://www.face- book.com/theprideapp on Facebook. The Pride App Brings 3.7 Trillion in Buying Power to LGBTQ-Friendly Businesses Across the United States

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