Hoosier State Press Association - The Indiana Publisher
Issue link: https://www.ifoldsflip.com/i/134992
June 6, 2013 Page 3 Join effort to protect vital public notices T ecnavia Press is currently processing the PDFs of 30 newspapers a week under the Hoosier State Press Association content management program. That's only 30 out of 165 HSPA members. "We're lagging behind our timeline," said Steve Key, HSPA's executive director and general counsel. "The Board of Directors appreciates that it is asking member newspapers to add something to their normal chores, but the extra work is necessary to help protect the interests of Indiana newspapers." Jill Ryan Czeck, technical director for Tecnavia Press, said the test website for the new www.indianapublic notices.com will be ready by June 18. "It's not much help to have the test site without the data to test it," Key said. To build the website, HSPA members were asked in March to start adding the code "hspaxlp" at the end of each public notice published in their newspapers. The coding allows Tecnavia to identify and pull those notices to populate the website. Shortly after, Indiana newspapers were asked to start uploading the PDFs to a designated FTP site operated by Tecnavia. "Publishers are asked to double-check that the coding and uploading are occurring for every issue, not just when someone remembers to do it," Key said. The website is part of HSPA's strategy to protect the future of public notice advertising. Some Indiana newspapers with websites already post the notices online, and HSPA's website will aggregate the state's notices as another location for the public to see what government agencies are Protect public notices HSPA requests that member papers print a code – hspaxlp – with public notices. When: Please start printing the code now. Where: The code should go at the end of each public notice in at least 4 point font. Why: The code will allow soft are to w copy notices from newspaper PDF's for posting online. Upload your PDF's The HSPA Board of Directors asks mem ber newspapers to upload PDF files of their pages to an FTP site in order to post public notices online. For newspapers that haven't started uploading their PDF's, please send the following information for each paper in your group, if applicable, to Shawn Goldsby at sgoldsby@hspa.com: will upload the PDF's • Your newspaper name Direct questions about the project to Steve Key, HSPA executive director and general counsel, at skey@hspa.com. • Your publication days • Names of those who doing or contemplating. "The argument to post public notices on government sites is weakened when the notices are already posted by local newspapers," Key said. "It returns the discussion back to the value of newspaper publication – independent-party responsible, legally verifiable, archivable, and widely accessible." With the present focus on public notices, some newspaper personnel have asked why the Board of Directors requests that all their newspaper pages be uploaded, rather than just the pages containing public notices. Key said the content management system could offer other benefits in addition to public notice advertising. Collection of all the PDF's will allow HSPA's advertising arm – Midwest Advertising Placements – to check on advertising scheduled to run. A didnot-run can be identified immediately, which provides an opportunity for MAP to contact the newspaper to have the ad run the next day – satisfying the client and preserving the revenue for the newspaper. For smaller newspapers • Those individuals' phone numbers and email addresses. that don't have the ability to build a word-searchable electronic archive of their newspapers, Tecnavia's technology will create that archive for the newspaper. Key said HSPA's contract with Tecnavia covers the cost for the newspapers. Collection of the PDFs also opens the door for the Hoosier State Press Association to explore ways to help newspapers monetize their content. "For publishers wary that uploading their PDFs will harm their revenue potential, I can only say that HSPA is operated by a board of fellow newspaper publishers, and they aren't going to approve projects that would harm member newspapers," Key said. HSPA won't share content without a newspaper's permission, he added. If any newspaper needs the uploading instructions resent, please contact Shawn Goldsby at sgoldsby@ hspa.com. If publishers have questions about the purpose of the project or why all newspaper pages are needed, contact Key at skey@ hspa.com or (317) 624-4427. New publisher started in radio P rinceton Publishing Co. has named Dennis Kozak, 58, as its new publisher. He succeeds Gary Black burn, who retired April 19. "Everyone I have run into has been incredibly friendly," he said. "Complete strangers at Walgreens asked me if I was new to town, which was an unexpected pleasantry." Bill Brehm Jr., president of parent company Brehm Communications Inc., said Kozak brings a strong know ledge of sales and com unity m involvement to the job. "Following in the shoes of our longtime publisher Gary Blackburn, this ability to be involved in the community is a quality the company saw as very critical," Brehm said. The son of a Pennsylvania coal miner, Kozak has a degree in business manage PHOTO BY PRINCETON DAILY CLARION Dennis Kozak has been named pub lisher of Princeton Publishing Co. Ko zak started his newspaper career in Pennsylvania. ment from Penn State Univ ersity. He originally leaned toward radio broadcast journalism but spent the majority of his 35-year career with several Pennsylvania newspaper companies in capacities ranging from ad sales to advertising manager, general manager and editor. He most recently served as general manager for a division of the NewsJournal Corp. in Daytona Beach, Fla. Kozak said he believes the local daily newspaper should be the number one source for local information. "Perhaps we can't compete with CNN and all the big cable TV networks about international and national news, but neither can they compete with us on what goes on within our community every day on the most local level," he said. Kozak's wife, Lorraine, is an elementary school teacher. They have two adult daughters. Kozak's hobbies include biking, hiking, tennis, theater and golf. — Princeton Daily Clarion News in brief Truth branches out to marketing The Truth Publishing Co. has launched a sister marketing company. Strawberry Fields Mar keting Agency is a new entity that will help local businesses navigate the growing options for mar keting their goods and services, said Kelly Bol yard, vice president of business development. Branching into digital marketing is essential to The Truth, said Brandon Erlacher, publisher of the Elkhart newspaper. "To maintain our res ponsibilities to the Elk hart County community, we have to find new revenue streams," he said. Marketing services have been tried before within The Truth, but estab lishing a separate organ ization will make the difference between it and earlier attempts, Erlacher said. "It isn't just a name in our current organization," he said. "It isn't news paper people trying to do new digital stuff." Strawberry Fields will provide marketing ser ices v such as search-engine optimization, website design and more. KPC Media names COO KPC Media Group pro moted Terry R. Ward to chief operating officer. Ward, 41, joined KPC as vice presi dent of sales, dig Terry R. Ward ital and marketing in November 2012. He previously was the director of sales and digital for GateHouse Media's Community Newspaper Division where he worked in a leadership capacity with publishers, advertising directors, sales managers and their teams representing 142 publications and related digital portfolios at 72 operating locations in 11 states. Before joining GateHouse, Ward was a publisher with Paxton Media Group. "I am very pleased to place Terry in this expanded leadership role with KPC," said Terry G. Housholder, president, publisher and chief executive officer of KPC Media Group. Housholder also has announced the expanded role of Rick Mitchell, KPC's chief financial officer. Mitchell will have additional responsibilities in the management of KPC production departments. Circulation director: Service first The Courier-Times (New Castle) has hired David Brandt as its circulation director. Brandt has worked in the newspaper business since age 16. His first job in high school was with the Los Angeles Times inserting ads in the weekend papers. He also spent time in circulation with a daily paper in Colorado, the Palladium-Item (Richmond) and The Indianapolis Star. He graduated from California State Univer sity in San Bernardino, Calif., with bachelor's and master's degrees in social sciences. He planned to be a teacher but realized it wasn't for him. Brandt says his focus is on getting to know the community, its residents and business owners. "I really want to focus on home delivery and the customers who have felt ignored in the past," Brandt said. "Since I've been here I've been striving to make sure every paper gets to every home on time." — The Courier-Times (New Castle) ISU grad joins Brazil Times The Brazil Times wel comed Ernest Rollins to the editorial staff. Rollins, a 23-yearold 2013 graduate of Indiana State Ernest Rollins University, will cover the county beat. He holds degrees from ISU in communication with a concentration in journalism and in recreation/ sport management. As an undergraduate, Rollins worked for the Indiana Statesman, ISU's student newspaper, serving in roles including editor in chief, sports editor and staff writer. He also worked with ISU's Communications and Marketing Department. Send promotions, announcements, staff changes and other corporate news to mtuley@hspa.com.