www.negociosnow.com
March 2020 35
Age: 31
Title: Owner
Name of Organization: Salon La
Rouge
Diamaris "Lulu" Quiles star-
ted her first salon job at the age of
15 when she washed hair, swept
floors and answered phones and
scheduled appointments. Seve-
ral years later she left for college
and worked at other jobs but
never felt satisfied. At the age
of 20 she realized that nothing
else would fulfill her the way the
hair industry did, and decided to
pursue her dream by enrolling
in Tricoci University and com-
pleting a 10-month, 1,500-hour
program to become a cosmeto-
logist.
After several years of growing
a clientele and working for other
salons, she and her sisters joined
up and became partners of their
own salon. After five years she
decided to branch out on her
own and moved from Bucktown
to Belmont Cragin where she
has been the sole owner of her
salon for the last three years.
She is certified to do keratin
treatments, is a certified colorist
and is certified in invisitab ex-
tensions. To engage and assist
her community she has joined
park advisory councils as well as
local school councils and serves
as a block leader. She earned the
community of the year award
through NWSHC and most re-
cently posted on the LISC web-
site as Latina entrepreneur for
Hispanic heritage month.
Diamaris Quiles
The Salon
Queen
"T
he beauty of my craft is
that I get to meet incredible
people and make them feel
fabulous while they share stories
of sadness, inspiration, goals, and
sometimes failure but the future
belongs to those who believe in the
BEAUTY of their dreams."
