TheBurg

22 | theburgnews.com | 03.20 Why did you start your own business? I have always been interested in design, decorating, architecture and just homes in general. I loved looking at homes when we were buying our first home and found myself attending my friends' showings at their request when they were buying their first homes. I didn't want to be limited by corporate America and wanted a business that could grow based on my personal efforts but would also allow me to be home with my kids when we decided to have them. So, with all of that, real estate seemed like a good fit for my personality. After working a 9-to-5, I took real estate courses from 5 to 9 and loved them. So, I passed my test, put in my two weeks, and the rest is history. What Makes Your Business Unique? On our team, we have the motto "e Relationship is more important than the Transaction." So, we are always on the lookout for the next relationship. e majority of our business is referral-based, so we take our relationships very seriously as our goal is to make the people who refer us look good. We are professional realtors and back up our reputations with sound business and marketing systems that are constantly evolving to best serve our clients, as we want to create "raving fans" throughout the marketplace. All of our marketing is geared towards relationship- building events that support local businesses and charities and remind our past clients and supporters that we love and appreciate them years after the sale. What's the most fun or gratifying part of what you do? I love so many aspects of my job, but the most gratifying is reconnecting with my clients after the sale and having them rave about the experience, whether it was helping them find a home or assisting with the sale of their property. When they have a referral for us, it is the biggest compliment we can receive, as it shows that we have their trust and that they are willing to put their name and reputation on the line for us, which we take to heart. It makes the stress and hard work that they often do not see all worth it, as we did everything with a smile and a plan. Allyson Musili, Realtor/Transaction & Operations Manager Twila Glenn, SRES®, CNE ®, Realtor/Team Leader Amy Kieffer, Realtor Why did you start your own business? Curiosity is an integral part of my nature. I am fascinated by people, places and things, and that innate curiosity about the world led me to my first passion, journalism. I devoted nearly 20 years of my professional life to reporting, anchoring and producing award-winning television news programs around the country. Amid that path, I took a 10-year detour and drove the news as a senior communications advisor to Governors Bob Casey and Tom Ridge. at bipartisan and proactive communications experience deepened my understanding of effective messaging and potent storytelling to affect behavioral and policy changes. My career has come full circle now as an accomplished, award-winning public relations entrepreneur. rough my PR firm, and in collaboration with skilled partners, we help clients promote their products and services, and better the world through their philanthropy. What Makes Your Business Unique? We're small but mighty! When you hire a PR professional, you want to build a trustworthy relationship and see a strong return on investment. We are highly responsive and strive to deliver excellence every day with attention to detail, creativity, enthusiasm and teamwork. Clients benefit from our active listening to their concerns and expectations, and they appreciate our customized, multi- faceted, strategic messaging plans. We keep them apprised and engaged every step of the way. I love the Farmers Insurance tagline, "We know a thing or two because we've seen a thing or two." As seasoned media training and PR professionals, our team thrives on calming tense situations; making complex subjects relatable to people; and producing visual events that motivate audiences to act. We've even overcome international custom and language barriers to deliver world-class results while managing media on government trade missions. Here in Central PA, our talented and experienced team represents a diverse portfolio of nonprofit and commercial clients who trust our character, connections, expertise, judgment, and passion to achieve success. What's the most fun or gratifying part of what you do? Work is a four-letter word, but we make it FUN! I'm most gratified advocating to the media on a client's behalf; crafting stories and videos; and training individuals how to find and use their voice to bring their vision to life. Whether promoting the protection of children from abuse or flipping the switch on the first local hotel to go 100-percent solar-powered, our joy comes in helping clients make our communities a better place to live, play and work. Together, let's Be Brilliant in all we do! Nell McCormack Abom, Owner Nell McCormack Abom Communications | Nellmccormackabom.com | 717.514.6301 e Twila Glenn Group at Joy Daniels Real Estate Group Glenngrouprealty.com | 717.695.3177 sPonsoreD sectIon

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