The Inlander

October 2019

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THE INLANDER TEAM MARK FITZGERALD, EDITOR CREATIVE CIRCLE MEDIA SOLUTIONS, DESIGN & PRODUCTION OUTSOURCING The Inlander is the official publication of the Inland Press Association and Foundation. It is published 12 times a year. The Inlander is printed by Shaw Community News Group, Sterling, Ill. Paper supplied by PAGE Cooperative, King of Prussia, Pa. DISCLAIMER: Columns and articles do not represent the opinions of Inland Press Association or its members or of the Inland Press Foundation. Submissions from law firms do not constitute legal advice or opinions. They are intended for general information purposes only THE INLAND PRESS ASSOCIATION The Inland Press Association is a not-for-profit organization owned by its members and operated by a volunteer board. Dues are among the lowest in the industry, about $32.20 per thousand circulation for dailies, $137.50 flat rate for weeklies. The Inland Press Foundation assists with continuing educa- tion programs for newspaper employees. TOM SLAUGHTER, EXECUTIVE DIRECTOR tslaughter@ PATRICIA SLUSHER, DIRECTOR OF MEMBERSHIP & PRO- GRAMMING CARLEY LINTZ, PROGRAMMING AND MEMBERSHIP COORDINATOR STEVE HOFFMAN, ACCOUNTING MANAGER shoffman@ INLAND EXECUTIVE COMMITTEE DOUG PHARES, ASSOCIATION PRESIDENT President and COO, Sandusky Newspapers. • Sandusky Ohio TOM YUNT, ASSOCIATION CHAIRMAN COO, United Communications Corp. • Kenosha, Wis. CORY BOLLINGER, ASSOCIATION PRESIDENT-ELECT Regional Vice President SHDM Media/ Publisher Hoosier- Times at GateHouse Media • Danvers, MA ALAN FISCO, ASSOCIATION VICE PRESIDENT President, The Seattle Times • Seattle, Wash JEREMY HALBREICH, FOUNDATION PRESIDENT , CEO AIM Media Management • Dallas, Texas CAMERON NUTTING WILLIAMS, FOUNDATION VICE PRESIDENT Regional Publisher., The Nutting Co. • Wheeling, W. Va. TOM SLAUGHTER, FOUNDATION SECRETARY-TREASURER Inland Executive Director • Des Plaines, Ill. The Inlander: (ISSN 1066-2146) is published monthly by the Inland Press Association, Inc. Subscription rate for non-mem- bers is $75. Periodical Postage Paid at Des Plaines, Ill., and additional mailing offices. POSTMASTER: Send address changes to Inland Press Association, ATTN: The Inlander, 701 Lee St., Suite 925, Des Plaines, IL 60016 ©2019 The Inland Press Association, Inc. All Rights Reserved. OCTOBER 2019 • VOL. 33, NO. 10 701 Lee St., Suite 925, Des Plaines, IL 60016 (847) 795-0380 • Fax (847) 795-0385 • OCTOBER 2019 • INLANDPRESS.ORG • THE INLANDER PAGE 3 STAR TRIBUNE, GOOGLE TEAM UP TO STUDY EFFECTIVENESS OF NIE, NEWS LITERACY EFFORTS WITH MIDDLE, HIGH SCHOOL STUDENTS Star Tribune Media Co. has launched a joint initiative with Google to study news consumption among younger audiences, design youth-oriented news products, and increase classroom engagement with trustworthy sources of news. Under the auspices of the Google News Initiative, Google will support an 18-month program to modernize and expand Star Tribune's News in Education program, which provides curriculum and access to Star Tribune products for more than 300 Minnesota middle and high schools. "As a key part of the initiative, Star Tribune will create a fellowship for an education audience specialist who will conduct primary field research, determine benchmarks, and spearhead the program," the company said. It listed these goals of the initiative: • Assess current engagement with youth audiences and the impact of Star Tribune's News in Education program • Gain greater understanding of the needs of educators and future news consumers/subscribers • Promote news literacy for young and diverse audi- ences • Develop a roadmap for designing and testing youth-oriented digital news products for Minnesota schools "Attracting and retaining engaged consumers is the key to sustainable local journalism," said Jason Washing, Managing Director of News Partnerships at Google, "and that's vital to the civic health of every community. We're proud to partner with Star Tribune to address opportunities that will benefit educators, engage students, and encourage a new commitment to news literacy in the next generation." "Our industry recognizes that today's students are going to partic- ipate in a fully digital information marketplace," said Steve Yaeger, chief marketing officer for Star Tribune. "Thanks to this commitment from the Google News Initiative, we're in a position to start to redefine the next generation's relationship with news and journalism in an intentional, coordi- nated way. In an era where 'fake news' has domi- nated too much of the public conversation, this initiative underscores the importance of news literacy among young and diverse audiences in ways that more directly respond to their needs and prefer- ences." Star Tribune said it had begun field research with educators and students, and would begin testing new digital products in 2020. Google and Star Tribune "will share learnings with peer/stakeholder organi- zations to enable successful deployments in other communities," the company said. Star Tribune noted the Google partnership is one of several initiatives underway "to better understand and serve younger audiences." "The company is currently testing subscriptions for college students on several Minnesota campuses, while its 2030 Project is an ongoing effort to engage young professionals in shaping the future of Star Tribune coverage and products," Star Tribune said. CHAMPAIGN-URBANA NEWS GAZETTE PARENT SOLD TO PERROTTO FAMILY'S COMMUNITY MEDIA AFFILIATE Family-owned Champaign Multi Media Group LLC, an affiliate company of Community Media Group headquartered in West Frankfort, Illinois, has agreed to acquire the publishing assets of News-Ga- zette Media and its related broadcast operations in central Illinois. The acquisition will include the 23,000-circulation daily News-Gazette and three radio stations: WDWS, WHMS and WKIO serving the Champaign-Urbana, Danville and East Central Illinois areas. The acqui- sition will also include weekly newspapers, free distribution shoppers and digital web sites located in Paxton, Gibson City, Rantoul, Piatt County and Vermilion County. Dirks, Van Essen, Murray & April, a media merger and acquisition firm based in Santa Fe, New Mexico, is representing News-Gazette Media in the trans- action. "We are pleased to announce that our search for new owners for our properties has led us to a fami- ly-owned company, located right here in Illinois," said News-Gazette Media CEO John Reed said. "Community Media Group shares our values and represents everything we had hoped to find in the next steward of our newspapers and radio stations. We couldn't be more thrilled with this deal." CMG owns and operates community newspapers with digital web sites in several Midwestern states including Illinois, Indiana and Iowa, as well as papers in Michigan, Pennsylvania and New York. Those papers have won newspaper excellence awards in every category, including Newspaper of the Year and Newspaper of Distinction awards. Larry J. Perrotto, chairman of Community Media Group since the company's inception in 1996, has been involved in all phases of the industry for more than 40 years. CMG President and Chief Executive Officer Mark J. Perrotto, before joining Community Media Group Management Services, owned and operated daily and weekly newspapers in Iowa, Illinois and Indiana. From the company's inception until 1992, he was a member of the senior management group at American Publishing's Ohio, Indiana and Illinois newspaper operations. Perrotto also served as director of American Offset, a national network of commercial printing plants. "Our goal," Mark Perrotto said, "is to continue to bring the top-quality products the readers have come SOLD, CONTINUED ON PAGE 5

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