August 2019 NewsBeat 21
· WARNING: Cigar use while pregnant
can harm you and your baby. (Or, as an
optional alternative statement: SURGEON
GENERAL WARNING: Tobacco Use
Increases the Risk of Infertility, Stillbirth
and Low Birth Weight.)
The health warnings are required to
appear on at least 30 percent of each of the
two principal display panels of the package
and on at least 20 percent of the area of the
print advertisements and other
advertisements with a visual component. As
we did for § 1143.3(a)(2)(ii) and (b)(2)(ii), we
added language to § 1143.5(a)(2)(ii) and
(b)(2)(ii) to clarify that the font used for
warnings on packaging and advertisements
must be at least 12-point font size in order to
be clear and legible. We note that the
warning also must occupy "the greatest
possible portion of the warning area set aside
for the required text." Therefore, a print
advertisement would require a much larger
font size in order to comply with this
requirement.
If an advertisement appears in a non-
English language publication, the required
warning statement would be required to
appear in the predominant language (i.e., the
primary language used in the non-sponsored
content) of the publication. Second, under
§ 1143.7(b), if an advertisement is in an
English language publication but the
advertisement is presented in a language
other than English, the required warning
statement would be required to appear in the
same foreign language as that principally
used in the advertisement.
No manufacturer, packager, importer,
distributor, or retailer of cigarette tobacco,
roll-your-own tobacco, cigars, or other
covered tobacco products may advertise any
such product if the advertisement does not
comply with this rule.
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