NewsBeat is a newsaper industry publication by the NY Press Association.
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2 NewsBeat August 2019 PA NY Mark your calendar Thursday, September 19, 2019 NYPA/NYPS Boards of Directors Meetings NYPA Foundation Board of Directors Meeting Saratoga Casino Hotel Saratoga Springs, NY Friday & Saturday, September 20 & 21, 2019 NYPA Fall Conference Saratoga Casino Hotel Saratoga Springs, NY Friday, November 15, 2019 NYPA/NYPS Board of Directors Meetings NYPA Foundation Board of Directors Meeting The New York Times Bldg. Seyfarth Shaw Office (33rd fl.) 620 8th Ave., New York, NY Tuesday, January 7, 2020 NYPA Better Newspaper Contest Deadline Thursday, March 26, 2020 NYPA/NYPS Boards of Directors Meetings NYPA Foundation Board of Directors Meeting The Gideon Putnam, Saratoga Springs, NY Friday & Saturday, March 27 & 28, 2020 NYPA Spring Convention and Tradeshow The Gideon Putnam, Saratoga Springs, NY C L I P & S A V E Fall Publishers' Conference 2019 Join your colleagues in historic Saratoga Springs September 20th and 21st for NYPA's annual fall publishers' conference. The conference theme is Relevance Reclaimed – Newspapers no longer matter in the same powerful way we once did – we have lost our unique roles and relevance in the marketplace. So, what to do? The ubiquity of digital media has given print media a strange new power. Content matters, and content marketing matters more. The experts we've assembled for the fall publishers' conference will share strategies, best practices, messaging, and collaborating to help you maximize your resources, motivate your employees and increase market demand for your newspaper. Highlights include: Rebecca Frank, News Media Alliance – News Advertising Panorama Rebecca will share the results of a research project highlighting the benefits and powerful advantages of advertising in print and digital news media. The 78-page report includes compelling research and statistics from a wide range of sources, including Nielsen Scarborough, ComScore, Kantar Media and more, painting a comprehensive picture of the value of the newspaper audience. Andrew Davis, The Future of Digital is Print Information overload — it's impossible for people to read even a fraction of what they're interested in. Newspapers need to help consumers to select the right information source. Newspapers have long maintained that "its about the content," but Davis contends that its critical to do a better job marketing the content. Newspapers need to develop a content brand instead of producing branded content. A content brand puts the user first. NewsBeat A NEWSLETTER FOR NEW YORK'S COMMUNITY NEWSPAPERS Published by the New York Press Association 621 Columbia Street Ext., Suite 100, Cohoes, NY 12047 518.464.6483 • 518.464.6489 fax • www.nynewspapers.com Executive Editor — Michelle K. Rea Layout & Design — Rich Hotaling Positioning newspapers for relevance in a digitally focused world