August 2019 NewsBeat 7
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the sociopolitical forces–growing inequality,
stagnant wages, diminishing public services–
that plague the rest of the population. While
poverty among Americans 18 and younger has
fallen in recent years, it's actually growing for
people aged 65 and older. We are living longer,
but not always better. Our series grapples with
that, too.
A word on definitions: For the purposes of
these stories, we define older adults as those
who are 50 and older. It should go without
saying that age is subjective; what one culture,
community, or individual deems "old" varies
dramatically from the next. (Context matters,
too: In obstetrics, the pregnancies of women
over 35–youthful by any contemporary
measure–are categorized as "geriatric.") Here
in the United States, the biases that older
adults face often start at 50, and so we've opted
to root our reporting there. Consider that less
than 10% of marketing targets people over the
age of 50, as Coughlin writes in The Longevity
Economy.
Ultimately, we hope the New Business of
Growing Old shifts the narrative away from the
notion that aging is a problem to be solved.
Instead, it's an opportunity to build a more
inclusive society–for older adults and for
everyone.
Suzanne LaBarre is the editor of Co.Design.
Previously, she was the online content
director of Popular Science and has written
for the New York Times, the New York
Observer, Newsday, I.D.
— Reprinted from FastCompany.com
