Diversity Rules Magazine

6 Diversity Rules Magazine June 2019 Primark, the interna onal re- tailer, and ILGA World, the Inter- na onal Lesbian, Gay, Bisexual, Trans and Intersex Associa on, have come together through their shared values of diversity and inclusivity to launch Pri- mark's "Feeling Proud" collec- on. The limited edi on collec on in- cludes a 27-piece full range plus a 4-piece t-shirt capsule range which will be available in selected Primark stores across the summer months. Further details on the range including campaign images, launch dates and store loca ons can be found on Primark's website here. Through the partnership, Primark will donate €175,000 (£150,000/$195,000) to ILGA World in support of their work as an interna onal advocate for LGBTI rights. The dona on will help conduct re- search compelling governments to repeal discrimi- natory legisla on, develop ways for LGBTI communi- es to collec vely advance equality worldwide and con nue to provide direct support and resources for their 1500+ LGBTI member organisa ons in over 150 countries. ILGA World's Execu ve Director, André du Plessis said: "Far too many LGBTI people all around the world face exclusion, discrimina on and violence every day. Lives end too early, and people are forced to live in fear and shame. But history has taught us that change is unstoppable when we come togeth- er, proud and united. That's at the core of what ILGA World is about. Thanks to this partnership and Primark's generous support, we will be able to redouble our efforts to help LGBTI communi es worldwide." Primark's Director of People and Culture, Ciara Ru- ane said: "We're proud to partner with ILGA World this year to support their work as an advocate for LGBTI rights. As an interna onal brand we wanted to sup- port an organisa on that works directly with LGBTI communi es on a global scale to achieve long- las ng change.Inclusivity is one of our core brand values and we're commi ed to promo ng equality, enabling diversity and crea ng an inclusive work- place in each of our 11 markets and beyond." About ILGA World The Interna onal Lesbian, Gay, Bisexual, Trans and Intersex Associa on (ILGA) is a worldwide federa- on of organisa ons commi ed to equal human rights for LGBTI people. Founded in 1978, it enjoys consulta ve status at the United Na ons, where it speaks and advocates on behalf of 1,523 member organisa ons from 152 countries and territories. About Primark Primark is an interna onal retailer that offers the latest fashion, beauty and homeware at the best value on the high street; put simply, Amazing Fash- ion at Amazing Prices. First established in Dublin in 1969, we currently have over 370 stores, with over 15 million square foot of selling space, across 11 countries: the Republic of Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Bel- gium, Austria, France, the US and Italy. We employ over 75,000 people and in our last financial year (FY17/18) we opened 16 stores crea ng over 4,500 new jobs and received over 43,000 job applica ons for these stores. People o en ask how we can offer great products while keeping prices so low. It's because we run Primark a bit differently to other businesses. No big brand marke ng campaigns. Only selling our products in-store – so no online shopping or deliv- ery network. And always saving on the small stuff – like simple hangers and price tags to keep costs low. That means we can offer great prices while always taking care of the things that really ma er. Primark Partners With ILGA To Celebrate Pride

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