The Advantage News

Successfully Packaging Online & Print��� Big Success in Small Market Wahpeton Daily News Posts 25% Revenue Increase with ANC Internet-Centered Sales Program We���d like you to meet... Michele Bonk, Senior Media Analyst Michele is a native of the Chicago area, who recently relocated to Scottsdale, Arizona. Her passion is advertising, marketing and sales. experience. She has worked with TV Books for the last 7+ years of her the value of a joint sales program with over $100,000 in their 2012 Platinum Advantage provinces and 2 islands in the Caribbean. She joined Advantage in 2009. help them meet or exceed their impressive since a winter storm produced a brings to the staffs and advertisers sales week. Journal-Pioneer Hits 174% of Budget in 2 Week Sales Blitz, Sells $104,000 in Annual Contracts Summerside, PEI, Canada ��� Paul Ramsay, Ad Director of the 9,600 circulation Journal-Pioneer, serving the is her experience of what is working Summerside area of Canada���s Prince Edward Island, reported $104,796 in revenue sold in Advantage in other markets. This helps Advertisers included medical and service insurance services agricultural suppliers and an Sales Call Closing Ratios at 61%.... goals. The greatest strength she snowfall of nearly a foot on the second day of the providers, pharmacies, restaurants, financial and Michele loves a challenge and always motivates the sales staff to over 2011. This year���s results are particularly April 2012 understands the day to day challenges ad directors, managers and reps career. Her TV book travels have taken her to 49 states, 5 Canadian (ANC) and produced a revenue increase of 25% Core Product New Advertising Revenue Specialists Having worked in the newspaper industry since 1990, she thoroughly The Wahpeton Daily News, a Wick Communications publication in North Dakota, again proved campaign. The one-week initiative was conducted by Advantage Newspaper Consultants Advantage News Wahpeton Daily News - Wahpeton, ND Newspaper Consultants��� two week sales blitz for the newspaper���s TV magazine. The sales goal was $60,000. everyone utilize the best practices ���Let���s be honest,��� Ramsay said, ���the economy is less than stellar. In a market with no business growth, increases marketplace. automobile dealer. As a testament to the success to succeed in today���s challenging are few and far between. I planned aggressively with 10% over last year���s goal, and at the end of two weeks we of this program, the local automobile dealer, who did not advertise in 2011, opted for the most comprehensive online and print mix offered this year. Advertising Director Pam Marquart said Michele back this year for their ���Advantage sales rep Betsy Maloney really raised our revenue this year with her professional sales campaigns. She builds a sales approach���. rapport with the management, finished 188% over last year!��� Many newspapers have requested sales representatives and most of Local advertisers responded with a healthy 70% renewal rate and participating retail accounts increased by 35%. Advertisers appreciated the offer which included prime online advertising positions as well as ROP positions in the Wahpeton Daily News, The News Monitor and The Perimeter TMC publications. all the advertisers. When Michele is not on the road with Advantage, she enjoys spending quality time with family The traditional offerings were enhanced with ANC���s eShopper, an exclusive online advertising supplement delivered by email and available on the newspaper website. Red River Valley Agriculture, a newspaper sponsored website featuring agricultural market news and weather a n d f r i e n d s , p h o t o g r a p h y, ���Folks!��� he told Advantage, ���make sure to hold my sales dates for next year!��� "I believe in counseling advertisers in what part of the TV Book is best suited for them demographically, and also in sharing with them what is working for businesses like theirs in other markets. I brainstorm with them on creative campaign ideas, to maximize the success of their TV Book ad." -Michele Bonk volunteering and exploring her new Advantage Newspaper Consultants��� Terry Sullivan conducted Summerside���s sales program this year. He reported making 55 sales calls and closing 34 - a closing ratio of 61%. ���You folks have a great play book���, Ramsay said of Advantage���s sales process. ���All you have to do is follow the The Journal-Pioneer experienced 88% growth over prior year in this year���s TV magazine sales initiative. bouncing ball and success is all but guaranteed.��� Advertisers deciding to make annual signed commitments to the Journal-Pioneer���s TV magazine annual package included insurance, furniture, gymnastics, bakery, salons, restaurants, investment advisory businesses and more. When asked if he would welcome Advantage���s Sullivan back for another sales campaign, Ramsay said, ���Welcome him back? I���ll create a position and hire him!��� hometown. information was also introduced as an optional offering. Side Benefits Abound... In Addition to Revenue, Training and Team-Building ���We could not have been Publishers using Advantage Newspaper Consultants��� plans.��� The training positive, permanent team-building impact in the impact of participation has future benefits for advertising department. Ad directors report a lasting ���core��� print and online products that sometimes get platform for their advertising strategizing with ad directors and each other has a immediate tangible contracted results. revenue from annually-contracted advertising publishes in the customers really like this Working together to earn double cash bonuses and sales process where a seasoned pro produces without incremental newsprint consumption. Significant Platinum campaign this year, Your sales people witness and participate in a proven services generate new annually-contracted revenue happier with the Advantage departments. ���esprit-de-corps��� from their team working together overlooked in the relentless push for special sections and Advantage Newspaper seasonal advertising. Consultants��� sales These publishers also report significant non-revenue toward revenue goals with Advantage Newspaper Consultants. professionals work with Populating core products with high-retention annual newspaper advertising advertising is enough reason to engage Advantage Consultants producing dramatic positive impact in the department members Newspaper Consultants��� services. But publishers advertising department ��� training and team-building toward a team goal also report high satisfaction with the positive creating motivation and skills for future selling. Pam Marquart (Ad Director) & Ken Harty (Publisher) of the Wahpeton Daily News using morning stand-up intangible team building, morale building and skill meetings tracking building side-benefits in the Ad Department from progress and cheering the team forward. Advantage working closely with Advantage���s seasoned, pays daily cash bonuses directly to newspaper sales results-oriented professionals. side-benefits from working with Advantage Newspaper Advantage Newspaper Consultants hires seasoned, senior advertising sales people who accompany 597 OLIVER STREET FAYETTEVILLE, NC 28304 910-323-0349 (PHONE) 910-323-9280 (FAX) WWW.NEWSPAPERCONSULTANTS.COM newspaper advertising department sales people on pre-set appointments where strategic annual advertising recommendations are presented and often closed in one call. people based on the prior day���s results ��� cash bonuses that in many cases double once the revenue goal is achieved.

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