The Advantage News

March 2012

Advantage Newspaper Consultants Company and Customer Newsletter

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Your Publication - Advertiser Sponsorship ��� A Sponsored eShopper We���d like you to meet... Brenda Diah, Media Analyst Brenda has been an advertising professional since 1998. She takes pride in sales and knows the advertising industry, having worked with Advantage News Core Product New Advertising Revenue Specialists March 2012 advertisers for over 14 years. She has been a Sales Manager for a magazine, a sales representative at a newspaper and Brenda has ANC���s eShopper is an online-only, full color advertising supplement available 24/7 on your website and delivered regularly by email to your subscriber database and/or other harvested email addresses. The eShopper is available online but is not a traditional website advertisement. It is presented in digital ���flipbook��� format providing your advertisers with a vehicle reaching an additional online/email audience that complements but does not compete with traditional online advertising initiatives. Sponsorship of the eShopper is a revenue generating tool. Target advertisers are eager to ���sponsor��� a new digital ���special advertising section��� that is delivered in this unique way. Now your advertisers can reach readers��� home computers and ���on the go��� readers with the surging use of tablets and smart phones. Direct links in the digital advertisements connect users anywhere and anytime with unique features like these: ��� Embedded videos that can auto-start for additional effect ��� Direct links to social networking sites ��� ���Action Clippings��� (allowing readers to clip/print coupons or other offers) Let ANC show you how to launch your eShopper with a sponsor like the example below: experience in marketing and training sales staffs. Tennessee company���s success with year-long contracts.... Brenda joined Advantage Newspaper Consultants in 2010. Brenda loves Jones Media Group TV Magazine Selling Blitz A HUGE Success! to go into a market to work with the Management and the sales staff. She is always a BIG cheerleader no matter where she goes. She loves the challenge. Many newspapers have requested year. The Greenville Sun faces the same challenges as any other market and in spite of a very difficult economy the team sold representatives and most of all the grandchildren and her little schnauzer named Maddie. Brenda loves traveling, baking, helping the 2012!���- Artie Advertising in the TV Week magazine. This year they exceeded Artie���s expectations in an eight day sales campaign at the beginning of the the management, sales children, five awesome $224,000 for Wehenkel, Diah, Media Analyst with Advantage Newspaper Consultants. The staff in Greeneville is a very dedicated veteran staff that believes next year. She builds a rapport with She is very proud of her three year with annual revenue over that the readers look forward to in their weekend package. The Greenville Sun just completed its 2012 sales campaign with Brenda market they request that she return Brenda resides in South Georgia. with a 23% sales increase over last many years to produce their weekly TV Magazine. The partnership produces strong revenue results, as well as delivers a product When she leaves a advertisers. staff closed out the sale in record time Greeneville, TN ��� Artie Wehenkel, Ad Director with the Greenville Sun, has worked with Advantage Newspaper Consultants for Brenda back this year for their sales campaigns. ���In spite of a very difficult economy, my over $224,000 for 2012! This was a 23% sales increase over last year with annual ���Every market brings a new challenge and my passion for the TV Book and the demographic it reaches makes it so easy for me to sell. I always have a lot of success stories to share with the reps and their clients.��� - Brenda Diah Director, The Greeneville Sun revenue. ���We believe in Following the success in Greeneville, ANC���s Media Analyst Brenda Diah the TV Magazine proceeded to Maryville, TN and achieved similar results��� and always Maryville, TN ��� Evelyn Sandlin, Ad Director for The Daily Times began using Advantage Newspaper Consultants back in 2008. welcome working Evelyn says, ���Most reports say the economy is improving, but newspapers continue to see that some of these reports just don���t with the staff at with her family. We���re delighted to give you a brief introduction to Brenda Diah. We���re even more delighted to have her as part of our professional team of Media Analysts that care about your clients and your revenue goals. tell what we are seeing.��� For this reason, community newspapers look for additional resources to add to the bottom line. ���Many Advantage Humane Society and spending time newspapers have dropped their TV Magazine, but that is NOT an option with us���, Evelyn says. In Mid-January Brenda Diah, Newspaper Consultants.���- Evelyn Sandlin, Advertising Director, The Daily Times kicked off a sales blitz with seven sales reps and ten days later The Daily Times had 40 contracts and over $147,000 in annual revenue. Evelyn stated ���We believe in the TV Magazine and always welcome working with the staff at Advantage Newspaper Consultants.��� Your Fine Products and Relationships, Our Focus and National Expertise ��� Perfect Four-Legged Sales Calls Sometimes, four-legged sales calls are not effective. They visit your market for one or two weeks, riding newspapers throughout the US and Canada turn to one-at-a-time with your reps to pre-set appointments. productive ongoing one-on-one relationship that Advantage Newspaper Consultants. In the midst of a The rest of your staff is not taken away from their advertising salespeople have with their accounts. The digital edition of Up & Coming Weekly, a weekly community publication in Fayetteville, NC, features a ���page 0��� sponsorship ad for Crown Center. Effective four-legged sales calls are why 200 overwhelm a customer, or change the dynamic of a normal busy sales week (daily newspapers have up to normal duties. Perhaps there is too much sales talking 17 deadlines in five days, and that���s and not enough listening in a Advertisers are encouraged to create dynamic ads for the digital environment. ���Push��� technology without any added special sections) the four-legged call. And what���s the point creates multiple opportunities for multiple sponsors. The eShopper builds a new community daily newspaper and special sections anyway, aren���t your sales people of users, increases user retention and attracts new advertiser prospects. get all the attention. effective on their own? benefits of TV magazine demographic For more information, call Tony Duffer at 910-323-0349 or email The perfect four-legged sales call tony@newspaperconsultants.com for details on how to realize new happens when each salesperson on the revenue potential in your digital offerings. call adds value, enhancing call effectiveness by uncovering customer needs and proposing sophisticated advertising solutions. The unique readership or newspaper website advertising simply do not get the focus and expert selling that would increase your advertising revenue. That���s where Advantage Newspaper Consultants comes in. Ad directors know about effective four-legged calls when 597 OLIVER STREET Newspapers contract with Advantage precisely to add they accompany their salespeople to key accounts or to FAYETTEVILLE, NC 28304 focus and expertise to the selling efforts for products (TV solve problems or to propose new products ��� all situations Magazines and Internet advertising) that do not get that are enhanced by the expertise of four-legged calls that sales staff attention. While your staff scurries to meet do not interfere with effective long-term ongoing normal on-going deadlines, Advantage salespeople 910-323-0349 (PHONE) 910-323-9280 (FAX) WWW.NEWSPAPERCONSULTANTS.COM relationships that reps maintain with their advertisers. Your reps have the advertiser relationships. Your fine products are packaged with excellent value. Our reps sell TV Magazine and Internet advertising full-time all over the country and bring expertise and single-minded focus to the project. Now that���s the perfect four-legged sales call where everybody adds value and increases results. If you have products you are publishing now that have potential for more revenue, like TV Magazines. Or if you have available banner and sponsorship inventory on your Website, let Advantage accompany your reps to increase your revenue and serve your advertisers and communities with effective four-legged sales calls. Give us a call today!

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