Advantage Newspaper Consultants Company and Customer Newsletter
Issue link: https://www.ifoldsflip.com/i/109554
Packaging Online & Print... Montrose Daily Press Posts 34% Year-over-Year Revenue Increase in Internet-Centered Sales Program We'd like you to meet... Debra Petticrew, Media Analyst Debra has been an advertising professional since 1991. She takes pride in sales and knows the advertising industry, having worked with 34% annual revenue increase in a recently completed one-week Platinum Advantage internet Core Product New Advertising Revenue Specialists January 2012 advertisers for over 20 years. She has been an advertising representative, an ad director, a general manager and has owned her own company, producing Lenawee Kid's News and Lenawee Sr. News. Debra joined Advantage Newspaper Consultants in 2008. She attributes her success to making advertising representatives and customers feel at ease throughout the sales The Montrose Daily Press, a Wick Communications publication in Colorado, posted a significant Advantage News process. Debra is a big cheerleader and is constantly motivating the advertising renewal sales campaign sold by Advantage Newspaper Consultants (ANC). campaign. Debra also works great McAlester News-Capital Tops $125,000 in One Week TV Magazine Selling Blitz reps and keeping them focused on Advantage Newspaper Consultants' team set out to build on their 2010 sales result which had Oklahoma success with year-long contracts... been over the goal by more than 20%. The increase in 2011's repeat effort highlighted a successful staff revenue initiative "We've enjoyed great success over the past two years with Advantage N e w s p a p e r reflected in superior sales call closing ratios. Tim Frates, Daily Press Advertising Director, says "the value of all our products, newspaper, TMC and Web, has increased as we have sold them in a combined package with Consultants and the ANC in the Platinum Advantage Platinum Advantage program". program" Advertisers included medical - Tim Frates, professionals, financial services, Advertising Director, Montrose Daily Press h o s p i t a l i t y, h o m e f u r n i s h i n g s , electronics, service providers and numerous other retail businesses that will use the multi-platform package as their main year-long advertising program in the local market. Businesses responded to an advertising offer that included exclusive online advertising impressions as well as a ROP position in the Daily Press and Daily Press Extra. Traditional offerings were enhanced with ANC's exclusive eShopper, an email delivered online advertising supplement with positive user the end results of the sales McAlester, OK – Amy Johns, News-Capital Publisher, had her doubts about how successful her newspaper would be bringing life back to "Channels", their TV magazine. She entrusted the effort to Advantage Newspaper Consultants (ANC) based on her with newspaper management, previous successful experiences with Tim Dellinger, ANC President, and his staff. keeping them informed daily about After thorough pre-market planning, ANC Territory Manager Marie Smith "kicked off" next year. She builds a rapport with the management, sales representatives and the advertisers. Brenda and News-Capital Advertising Director, worked closely with Brenda coordinating the When she leaves a looking forward in seeing her again M a r i e , Brenda Diah arrived to sell, the team never slowed down. Reina Owens, back year after year for their sales successful. week of sales appointments with a variety of businesses. When ANC Media Analyst Many newspapers request Debra market they tell her that they are business now but ANC was very the sales effort with a planning meeting inspiring the advertising staff to set up a full the progress of the sales campaign. campaigns. "It's a challenging environment for sales initiative and her team surpassed a primary sales goal and attained a "I view each market as an adventure! I've returned to a lot of markets several times and look forward each year to "going home", almost like family!" - Deb Petticrew Debra resides in Adrian, MI. She is very involved with her family and has three children and seven grandchildren. She loves to sing, write, read and especially travel. We're delighted to give you a brief introduction to Debra Petticrew. We're even more delighted to have her as part of our professional team of Media Analyst that care about your clients and your revenue goals. secondary "stretch goal". the entire ANC team helped to "Brenda Diah was fantastic", said Johns. "She and our sales team fed off each other's excitement the additional advertising". The News-Capital looks forward to more than $10,000 The McAlester News-Capital more than doubled the number of advertising inches in their weekly TV magazine! generate excitement and energy. We even had to add four additional pages to handle all of within my per month of new revenue from the one week effort. "It's all about money", Johns commented. "The reps loved the cash bonuses that were paid for each new sale and the year-long commissions". In addition to the sales, ANC assisted in redesigning the TV magazine with puzzles, cooking, home gardening, sports and building as well as produce new revenue." - Amy Johns, Publisher, McAlester News-Capital feature stories as well as expanded daily program listings. The News-Capital introduced ANC's eShopper, an electronically delivered online advertising supplement which is interactive and has received enthusiastic retailer response. response. Better for Readers and Advertisers... Advantage Newspaper Consultants' representative conducted successful joint sales calls with Daily Press advertising representatives and paid them almost $2000 in individual cash bonuses Newspapers Upgrade TV Magazines for Increased Advertising and Circulation for their targeted activity and revenue production. Platinum Advantage is now sold in five Wick Communications locations. Syndicates provide a wealth of fresh, compelling, Syndicates have a wealth of TV columns for editors to Some Advantage Newspaper Consultants' clients national-quality TV-related stories exclusively for local select. Home improvement show previews, word raised single-copy prices in 2011 using significant TV newspaper TV magazines. Several Advantage puzzles, movie reviews, sports packages, Sudoku, magazines' compelling new content as "value Newspaper Consultants' clients undertook significant TV celebrity gossip, late night guides, soap opera updates, added". The improvements justify the newsstand Magazine content upgrades in 2011, increasing family TV selections, and previews of the upcoming price increase. both readership and advertising. The most popular new 2011 TV magazine feature summarizes the upcoming week's cooking New advertising attracted to the week's "big hits" all are available. Readers content upgrades means added newsprint cost is far love them. And advertisers like being exceeded by new revenue. And since the content is right beside these stories. syndicated, there is no added work in the newsroom. shows. Adding cooking show columns attracts 910-323-9280 (FAX) WWW.NEWSPAPERCONSULTANTS.COM content and layout changes representing best positions near new TV magazine stories. for advertising and circulation directors. 910-323-0349 (PHONE) magazine clients, can advise you about TV Book advertising commitments securing ad targeted content ... a newspaper "win-win" FAYETTEVILLE, NC 28304 Advantage Newspaper Consultants, with 200+ TV and engaged readers make annual wanting to associate their business with the 597 OLIVER STREET Advertisers wanting week-long shelf life new readers and new local advertisers Our sales specialists, visiting your market in Restaurants, caterers, entertainment one or two week sales campaigns, are experts venues and more become new weekly at selling new annual advertising contracts, advertisers adjacent to the cooking show stories. often in one-call closes, using guaranteed feature-adjacency as the "hook". practices attracting readers and advertisers. Ask us about our TV Magazine upgrade successes from around the country (and Canada). We're here to help and happy to share! We'll even make a sample new magazine for you.