The Advantage News

It's Time To Go Digital We'd like you to meet... Steve Grunke, Media Analyst Here are five of the most important reasons to put your publication online: 1. On Time - Online publications are available to readers on While he was born in St. Paul, Minnesota and raised in Durham, North Carolina, Steve now calls St. Pete's Beach, Florida home. Quite the outdoorsman, if Steve isn't spending time with his daughter Sandy or his time, even when printing or delivery problems delay printed Core Product New Advertising Revenue Specialists Volume 1, Issue 1 • December 2011 adorable granddaughter, Emma Gracie, you'll more than likely find him editions. Editors like this. Advantage News taking advantage of St. Pete's beautiful weather while biking or fishing. 2. New Advertising Options - Online publication advertisements offer better color, resolution and more advertisement selling opportunities than the print edition. Ad Managers like this. 3. Unlimited Availability - Online publications can be viewed from anywhere on any "smart" device and can eliminate mailed and delivered editions by adding "e-only" readers. Circulation Managers like this. 4. More Opportunity - Online publications lead to new readers, new advertising opportunities and new content delivery methods without increasing print costs. Publishers like this. 5. Dynamic Content - Online publications engage readers with interactive content and rich Steve received his BS in Marketing from the University of Maryland and has put his education to good use. Steve started selling products like Jell-O and Bakers Chocolate for an American icon, General Foods. In 1977, Steve moved from General Foods, over to the insurance industry where he enjoyed a long career. His interests eventually lead him to a more intense industry in 1994, becoming a stock broker. In 2001, Steve joined Advantage Publication formerly billed $25,000 a year, from remnant ads that were sold individually each week. Peoria Journal Star Tops $220,000 In Signed Annual TV Magazine Contracts In 2-Week Sales Blitz Newspaper's family. Steve attributes his success and excellence in The Peoria, IL Journal Star will realize over $220,000 in annual revenue in a re-vamped, upgraded TV magazine sold by Advantage customer relations to having Newspaper Consultants in a recently completed two-week sales campaign. performed an extensive needs media in new and dynamic ways that can be read online and anytime. Readers like this and analysis on every client he has been that's the most important reason! in front of since his early days with BPA Interactive, a website auditing service, revealed through Minonline that digital editions are growing and now account for almost 20% of circulation among publications who declare digital editions. Growth in smart phones and smart devices has fueled interest in new, digital content delivery formats. A Pew Research Center study says that news is digital, portable and delivered in personalized ways. 60% of Americans use digital editions and digital formats to get their news with only 7% depending on a single media platform. People access news where they want and when they want. Online surveys of our newspaper clients showed that almost 60% of online visitors said they read their news online and in digital newspaper editions. Gender was even and 70% lived within 15 miles of the publication's business area. 90% of the survey responders were at least 25 years old and had strong household incomes. Advertisers could not ask for a better audience with readership rising as income increases. Newspapers and local publications are the primary and most trusted source of information for a community. An online edition of your publication gives current and prospective readers a new way to get their news and experience more effective, more interactive advertising. A good digital edition is easy to use and works on multiple devices. The screen naturally frames useful content with integrated advertising using website links, rich media and video content that can "jump off of the page". excited about The Journal Star added pages with feature articles and expanded the features and benefits that best this project in Advantage Newspaper Consultants was asked to lead the sales identify a client's needs and point out the results of TV listings to its weekly TV magazine. As part of that project, General Foods. This allows Steve to meet their needs. "We are very "Most of it is incremental" says Craig Rogers, Advertising Director. "The staff really dug in on this project", he says. Peoria. Your effort producing more than $220,000 in annual advertising His ability to contracts. address any objection a client may team made it Rogers says this was the most successful staff an enjoyable initiative of the year. "They were into it", he said. raise has evolved naturally through experience Advertisers included a hospital and medical providers, years of experience where he has priority. Steve's position as a Media Analyst provides him the opportunity to travel the United States and Canada, and most importantly drove strong automobile and equipment dealers, restaurants, retail shops, "We give the sales staff a different perspective on selling to their clients and answering their objections concerning a product which is very unique." - Steve Grunke kept the client's needs as his first incremental revenue. service providers and numerous businesses that will use the package as their main year-long advertising program in the local your representatives." - Ken market. Journal Star - Peoria, IL Our team thoroughly enjoyed working with Mauser, Publisher, Journal Star Advantage Newspaper Consultants' sales representative conducted successful joint sales calls with Journal Star reps and meeting new clients with each assignment. He prides himself on attaining his goals in each market he enters, and exceeding the newspapers' expectations as a representative of ANC. paid them more than $2,000 in cash bonuses for their revenue production. The Journal Star's advertising offer included full-color advertising in the printed TV Magazine, a ROP pick up ad in a designated daily edition and attractive optional online advertising. We're delighted to give you a brief introduction to Steve Grunke. We're even more delighted to have him as part of our professional team of Media Core Product Focus That's why over 300 newspapers clients and your revenue goals. "Core product" is the daily newspaper, Internet website Advantage Newspaper and regular weekly publications (automotive, real state, Consultants' (ANC) help. Analysts that care about your iFoldsPRO provides an inexpensive, full-featured solution for digital editions that can capture weekend entertainment and TV magazine, for example) online readers, increase and manage subscriptions and notify readers when a new issue is that you publish to serve readers and advertisers. "Core available. iFoldsPRO reports visitors, views, advertiser link activity and subscriber database Product" is the opposite of "special sections". information for circulation verification audit. Other incremental advertising across US and Canada ask for In less effort than a special section that Week after week, advertisers rely on Advantage Newspaper Consultants' core product advertising exposure. Comprehensive print and Internet programs create new revenue for newspaper publishers all year, not Special Sections just one time. publishes just once per Publishers like special sections because they carry unique year, ANC works with your ad ANC provides sales consulting and online publishing solutions to more than 250 annual information and incremental advertising to support s t a ff a n d m a n a g e m e n t t e a m publications in North America. To get started today, call Tony Duffer at the effort. ANC works with your Core Product producing annually-contracted new net Unfortunately, special sections also carry 910-323-0349 or visit www.newspaperconsultants.com to learn about incremental costs including added newsprint, special sales-incentive bonuses, kick-off expenses, and more. any incremental fulfillment costs since you already And the revenue is "one-time". Advertising sales publish your core products. comprehensive-exposure ad revenue in the core product … without adding iFoldsPRO and other ANC programs management team devising either targeted or department annual calendars are consumed by special 597 OLIVER STREET FAYETTEVILLE, NC 28304 910-323-0349 (PHONE) 910-323-9280 (FAX) WWW.NEWSPAPERCONSULTANTS.COM section initiatives that keep the staff focusing section-tosection creating one-time opportunities for advertisers and new money for publishers. But what about the core product? What about initiatives there? ANC representatives visit your market in one or packages in your core product, enhancing your daily publishing e f f o r t s a n d building high-retention, year-long revenue. two-week sales blitzes calling on advertisers you select. ANC is the industry leader in core product new Together with your team, we present high-value revenue with a 15-year track record. Let us help you comprehensive ad packages that advertisers can rely and your team! Call us today for year-long 2012 on for the whole year. revenue!

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