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501-B EXECUTIVE PLACE
FAYETTEVILLE, NC 28305
910-323-0349 (PHONE)
910-323-9280 (FAX)
WWW.NEWSPAPERCONSULTANTS.COM
Over 300 newspaper publishers
use Advantage Newspaper
Consultants' selling approach
to generate new revenue
without incremental fulfillment
cost. In less staff me than goes
i n t o a s p e c i a l s e c o n ,
Advantage delivers you new
annually-contracted business
that publishes in your core
n e w s p a p e r a n d w e b s i t e
without adding newsprint cost
o r r e d u c i n g b a n n e r a d
availability.
FREE CONSULTATIVE ANALYSIS
Advantage Newspaper Consultants offers
market analysis services at no charge to
your newspaper.
W e w i l l b e h a p p y t o d i s c u s s t h e
opportuni�es available for increasing your
adver�sing revenue by analyzing your rates
with those of comparable markets and
exploring bundled package possibili�es.
ABOUT ANC
NEVER UNDERESTIMATE THE POWER OF
LOWER-RATE ADVERTISING IN EXCHANGE
FOR LONGER-TERM COMMITMENTS BY
WELL-SERVICED CLIENTS
WHAT WE DO
We offer a unique adver�ser acquisi�on
program exclusively for newspapers.
We provide advanced planning and work
with you to develop marketable rate
packages.
We provide your sales team with valuable
training that refocuses them on selling the
unique benefits of a consistent key message
across mul�ple channels of adver�sing.
We inspire and mo�vate your sales staff
with engaging, knowledgeable media sales
experts AND cash bonuses.
We provide sales materials using your
website analy�cs, newspaper reader/website
visitor demographic data and program
package offerings.
We conduct "four-legged" sales calls with
your sales staff to educate adver�sers about
the benefits of branding and pi�alls of
fragmented adver�sing.
WHAT WE DON'T DO
We do not work with TV sta�ons, radio
sta�ons and other compe��ve media.
We do not require full, constant use of your
sales team for weeks or more.
We do not try to en�ce adver�sers away
from other programs you have sold them
into. (But that won't stop us from upselling!)
We do not hold mass appointments or
other high-pressure adver�sing seminars.
