Special Publications

Red Bluff Daily News - Women In Business - Friday, October 19, 2018 - 5 For your many sides, there's Nationwide. Give me a call to see how I can help protect your farm or ranch. For your life's work side. As the #1 farm insurer, 1 we can protect your operation and livelihood in a way that fits your needs. insurance | investments | retirement 1 2016 SNL Financial Report. Based on statutory data. Nationwide and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2018 Nationwide GPO-0378AO.1 (03/18) 8785455 Gloria Houston Alan Eddy Insurance Svcs 0E42487 (530) 527-7203 gloria@aeinsurance.org Networking strategies for the digital age Networking has long been a way for men and women to expand their pro- fessional horizons. Networking can keep professionals abreast of the lat- est goings-on in their industries and provide both immediate and long-term benefits. Like many things in the business world, how people network has changed in the digital age. Embracing that change and making it work for you will likely involve changing how you network. • Embrace professional social me- dia. Social media may not have been around the last time you looked for a job, but professional social media sites such as LinkedIn are a vital compo- nent of networking in the digital age. If you haven't done so already, establish a LinkedIn profile so you can begin connecting with other professionals in your field. • Personalize your connections. The days of sharing a post-work drink with a colleague may be over. But net- working in the digital age need not be impersonal. When using professional networking sites such as LinkedIn, personalize the messages you send to other professionals when inviting them to join your network. Use the message to briefly introduce yourself and ex- plain your connection before explain- ing why you want the person to be- come part of your network. Welcome any questions and warmly thank them for their time. This personal touch can make you stand out in a digital sea of people, many of whom simply want to add other professionals to their net- work without necessarily making gen- uine connections. • Get out of the house. Digital age networking is not limited to digital con- nections. Meetup.com encourages like-minded men and women to get to- gether with real people in real life, us- ing the internet to facilitate such con- nections. Men and women who sign up can use Meetup.com to connect with local professionals in their indus- tries, attend industry-specific events and even establish their own meetup groups. A medium such as Meetup. com is great for individuals of all ages, but it might be especially valuable to established professionals looking to combine digital age networking with the more traditional networking they're accustomed to. • Be mindful of decorum. The inter- net is a largely informal "place," but professionals should be mindful of de- corum when networking online. Resist the temptation to use shorthand, slang or less formal language when contact- ing other professionals, as doing so can make you appear unprofessional. In addition, avoid making potentially controversial or contentious com- ments on social media platforms like Facebook and Twitter. Networking in the digital age may in- timidate working professionals accus- tomed to more traditional networking strategies. But while the methods may be different, effective digital age net- working is not all that different from the networking strategies of yesteryear. Job Training Center: Eleven Women Strong e Job Training Center has been in- volved in workforce services to Tehama County for over 30 years. A professional and experienced staff of women coach job seekers through tough economic times; search for talent for businesses during worker shortages; assist young adults in their first jobs and hosts numerous hiring events, workshops and classes. e 11-person team works to create a warm and responsive environ- ment that connects visitors to regional opportunities, local resources and trains adults in needed occupations. Pictured back row, left to right: Christi Goni, Ruth Hernandez, Kathy Sarmiento, Casey Holland, Kat Porovich. Front row, left to right: Connie Ocampo, Rose Plumb, Mavis Carey, Kathy Garcia. Not pictured: Cheryl Carter, Elizabeth Hall

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