Jersey Shore Magazine

j e r s e y s h o r e • F A L L / H O L I D A Y 2 0 1 8 13 roasts Seasonal and limited-edition roasts are announced via Rook Coffee's Facebook page and email news- letters. grinds Rook has simplified its options for grinds to ensure that customers get the perfect cup of coffee. Options include: French Press, Stove-top Perc, Electric Perc, Drip, Auto-drip, Fine, and Espresso. French Press: Coarsest and the best option for cold brewing or using a French press. Stove-Top Perc: A grind that is a bit finer than French press. Water passes through the grind and filter easily while evenly distributing the best flavor for your cup. Electric Perc: A medium course grind that is a smidge finer grind than Stove-Top Perc. Best to use with either an electric percolator or Chemex. Drip: Best to use with flat bottom filters, v60, or beehouse pourovers. This grind size leads to the most even and sweet extraction. Auto-Drip: A bit finer than the standard drip, this grind is the best for cone-filtered machines. Rook recommends using a fine setting for a cone bottom filter and for an aeropress. Espresso: The finest of all grind options, which will allow your espresso machine to produce one awesome cup of coffee every time. rook coffee roasters roasts, grinds, & cold brew cold brew Rook Cold Brew is rich in flavor and low in acidity. The smooth, cold coffee concentrate is hand-crafted by roast- ing high-quality, specialty-graded coffees, which are then ground just before brewing. Using cold water, the cold brews are steeped over night after brewing. Rook Cold Brew styles include New Orleans, Mocha, Latte, and Traditional. Each use filtered water, high-quality milk or non-dairy alternatives, and sweeteners combined to the customer's liking. initially put us on the map." Gruber explained that as patrons began to talk about their Rook experience with others, and shared their experi- ences online, customer loyalty grew by leaps and bounds. "Holly and Shawn knew that Ocean County was ready for its own location because so many customers routinely make the drive to our Monmouth locations to simply get a cup of coffee," Gruber said. Rook Coffee Roasters does not franchise; Migliaccio and Kingsley own every location. The new Point Pleasant store is slated to open its doors on Bridge Avenue by late Fall. The background to both Rook's name and black crow logo are just as original and simple as Rook's busi- ness model. Migliaccio and Kingsley were originally going to set up their first store in Brooklyn (hence the name "Rook") but realized there was nothing like their envisioned "coffee made to order" concept here along the Jersey Shore. As for the logo, another name for a crow is a "rook," hence the crow sil- houette that adorns everything, from Rook's coffee cups, bags, and walls to merchandise and even their free stickers and tattoos. Online orders for ground coffee, subscription boxes, gift cards, and other merchandise can be placed through Rook's website. Rook recommends that customers who are unsure as to which roast will best suit their taste should try medium-roasted Guatemala as a starting point. For those who like a lighter roast, Costa Rica is one of their most popular blends, as is Sumatra for those who prefer a darker coffee. Consult Rook Coffee Roaster's Brew Guide online for tips on brew- ing the perfect cup of coffee at home. With quality, simplicity, and expe- rience behind every cup of coffee and the possibility of more locations on the horizon, Rook Coffee Roasters will caffeinate and delight the Jersey Shore for years to come. For more information, please visit www.rookcoffee.com or Facebook, Twitter, and Instagram @ rookcoffee. —Jill Ocone Rook Coffee

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