NewsBeat

SEPTEMBER 14 & 15 August 2018 NewsBeat 3 Here is a look at what's on tap: Chuck Underwood – The generational imperative Three, and sometimes four, generations are active in the American workplace: Boomers; GenX; Millennials; and, in some cases the Silent Generation. Each generation brings unique core values, career attitudes, strengths and weaknesses to their work. And it is imperative for employers, management, and employees to understand those differences. Here are the challenges: retaining Boomers and getting the best possible leadership from them. Retaining GenX'ers and preparing them for leadership. Recruiting, onboarding, and retaining Millennials, and helping them to embrace realistic expectations. Training in generational workforce management is no longer optional. It's imperative. It's all about productivity, reducing turnover, teamwork, culture, and bottom line. Aaron Kotarek – Print has left the station? Not so fast folks. You'll hear from a publisher who has bucked the national trend over the past 5 years to grow overall print volumes through a diversified product portfolio approach using print centric strategies and tactics. Jason Feifer – The importance of embracing change in the newspaper industry The editor of Entrepreneur magazine (who started his career at community newspapers in Massachusetts) will talk about importance of embracing change. He sees too many newspapers doubling down on what used to work instead of figuring out what will work in the future – and when a new or slightly new thing is introduced everyone plays follow the leader and goes all in. He'll talk about why he thinks pivoting to video is a huge mistake. And why in a landscape that is constantly changing the newspaper industry can't rely on one single business model. Chris Stahl – Driving new auto dollars Auto advertisers have substantial local dollars to spend. But, it's not about helping them in the showroom anymore. Both the "big dog" dealers and "rock lot" sellers need better ways to move their USED inventory. And, ask any auto dealer and they'll tell you that they get most of their profits not from the showroom, but, from the service bays! Learn how several local newspaper leaders garnered significant new revenue from this critical advertising category. Ira Wolfe – Recruiting in the age of "Googlization" It's time for every business to "get its SHIFT together" and get a grip on reality. Tried and true recruiting practices aren't working. Traditional jobs are disappearing, new job categories are emerging, and employment technologies are exploding. The automation of work makes it seem like science fiction is taking over the workplace. The eye of the "Perfect SHIFT Storm" is going to make a direct hit. The end result is that the competition for qualified workers is both terrifying and intensifying. The wired, tired, and technology are converging yet many companies continue to recruit and screen talent like it was still 1970. Isn't it time for human resources to SHIFT and get off the pot? Recruiting in the Age of Googlization. is a brilliant and practical blueprint for small and medium sized businesses to attract, acquire and retain more talent. Nicco Mele – How the technology we love is hurting the newspaper industry Five years ago. Nicco Mele warned that technology — particularly social media — was taking power from big institutions and giving it to individuals. When used for good, new technologies can empower individuals, give smaller players a fighting chance and challenge incumbents. But there is also a dark side to the power shift. It's good when the institution is corrupt and needs reform and won't change itself. It's good when the institution has acquired too much power. It's good when you're giving individuals the power to do beautiful things in the world. But it's bad when the institutions are performing a vital role and you're allowing any individual to disrupt it. It's bad when you're talking about terrorism. It's bad when you're talking about the integrity of information in our communities. Ned Hirt – What you need to know about New York's new sexual harassment laws Mandatory sexual harassment training is coming to New York in October (October 9th to be exact). The new law requires ALL employers to provide INTERACTIVE training to ALL employees ANNUALLY!!! Learn what you need to do to be in compliance, and best practices for policies and training programs that comply with the new laws. Mike Fortman – You made how much money doing what?! Learn how a few events, book publishing, rejuvenating a tired TV Magazine and an exciting new entertainment venture added nearly $600K in revenue. In addition, you'll hear about a new way to engage the younger generation and about the data that was captured from these activities and how they plan to use it for future opportunities. Jeremy Mims – SpokenLayer The emerging voice ecosystem – human-read voice experiences that create, distribute and monetize audio content at scale for community newspapers Don't delay! Make your hotel reservations today! Go to www.nynewspapers PA 2 0 1 8 Fall Publishers Conference ' Fall Publishers Conference

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