NewsBeat

14 NewsBeat August 2018 ewspapers continue to be the heart of the community. The printed publication is the only media capable of reaching a broad spectrum of an incorporated population area. The growing number of FM stations, weakened by today's many streaming audio services, cannot. Independent internet blogs and websites, touting irreconcilable philosophies and positions can't. Only the newspaper can be depended upon to create the consensus of community. At Iowa Information we recently began a 22-month paid page campaign promoting the importance of the various businesses and professional services necessary to make a community complete. The list includes the local hospital, supermarket, banks, investment office, and electrical, plumbing and building contractors and 14 more. While creating the list of prospects we made sure to include our local Sheldon Mail-Sun as one of the featured business. (See the list on the side of the sample ads.) The process color page is scheduled to run the third Wednesday of each month over a two-year period. A different business or organization will be featured each month. The series kicked off with a local Certified Public Accounting firm and continued this month (July) with the Sheldon Chamber of Commerce. The logos of all 22 sponsoring businesses are printed at the side of the main message. The names of the businesses are rotated so a new one moves to the top of the list each time the ad is published. "Building a bigger, better Sheldon" By PETER WAGNER All of the businesses are charged $60.00 per month to be a part of the page. There is no additional fee when the firm is the featured business. Each business will be featured with specific photos, copy and their enlarged logo sometime during the 22-month schedule. The copy is written to feature numerous details about how the business or service is key to Building a Better Community. Peter W. Wagner is founder and publisher of the award winning N'West Iowa REVIEW and 13 additional publications. You can receive his free monthly GET REAL newsletter, written exclusively for State Press Associations, by contacting your association manager. To get his free PAPER DOLLARS email newsletter for publishers, editors and sales managers email him at pww@iowainformation.com. The two monthly email newsletters contain information completely different than t published inhe monthly Publisher's Auxiliary column and are available without charge or obligation. Wagner can be contacted by emailing pww@iowainformation.com or calling his cell at 712-348-3550. N Twenty-two paid process-color pages promoting FORMAT: One updated page a month for 22 months REVENUE: $1,260.00 per month Journalists invited to apply for Media Law School 2018 fellowships at USC W orking journalists are invited to apply for fellowships to attend Media Law School 2018, to be held Sept. 19-22 in Columbia, South Carolina at the University of South Carolina. Media Law School is an intensive seminar that teaches journalists about criminal law and procedure with a focus on how to more effectively cover trials and the judicial process. Sessions are led by the university's law and journalism faculty and practicing attorneys and judges. Approximately 30 fellowships in the amount of $400 each are available to cover travel costs to and from Columbia. In addition, lodging and most meals are provided. There is no fee to apply. Fellowship applications are due by Aug. 20. For more information and to apply, visit www.law.sc.edu/medialawschool. In its third year, the Media Law School has drawn journalists from a variety of news organizations and all U.S. regions. It is presented by the university's School of Law and College or Information and Communications. It is sponsored by the American Board of Trial Advocates. Contact Carmen Maye with questions at medialaw@sc.edu.

• Cover