NewsBeat

August 2018 NewsBeat 13 of these types of content has something to offer and has found its own niche of readers, playing a very specific role in their lives. For example, newspapers lure their readers through impartially written news and information. But, you might say that digital news is more widely consumed than newspapers. The truth is, however, that online news and printed newspapers play different roles. Online sources are used to keep up to date with the latest news headlines, whereas newspapers are the space for in-depth reporting, satire and analysis. Magazines continue to sell copies — although many have a combination of print and online presences. Printed magazines continue to be dominated by entertainment content, often with their digital versions leading people to buy the printed copy. Leaflets and catalogues are used as a mere source of information for consumers to learn from, before making a purchasing decision, often done online. 4. Print can truly captivate readers What does print offer that digital certainly doesn't? An uninterrupted reading experience. This means that there are no distractions for a reader that is committed to finishing an article. Once they start reading, there are no other bits of news, auto-playing videos or pop- ups taking the spotlight off the article. This means that a reader's full attention is oriented to that specific content, which guarantees a greater engagement with the brand since the reader is more likely to be impacted by it and remember it long-term. "The unique way in which materials in newspapers and magazines are written, with subheadings, headlines and pictures, further offers the consumer the opportunity to isolate a certain passage into their mind and return to it whenever they need to," says Ana Kec, writing for Business2Community. "This happens a lot more rarely in the digital space, where you first need to remember to bookmark a page in order to later return to it." — Reprinted from Media Update n Thursday, July 12, The Times of Gainesville, Georgia, replaced its slogan, Honestly Local, on the front-page masthead with the Capital Gazette reporter Chase Cook's tweet after the deadly mass shooting in his newsroom: The Times invited all newspapers to do the same that day, or in the case of non-dailies, the nearest day of publication, as a salute to those at the Capital Gazette who lost their lives and those who rallied in the aftermath. Capital Gazette reporter's tweet should be on every newspaper's masthead O July 7, 1990 — A front-page article announced that the notion of a paperless office, something computer companies had trumpeted a decade prior, was "still and elusive goal." Among the arguments posited in the report for keeping the stuff around was that paper is not just a storage medium, but a display: "Indeed, even technological sophisticates attach scribbled notes to their desktop computers and work at desks amid stacks of ducuments. On This Day in History: A MEMORABLE HEADLINE FROM THE NEW YORK TIMES Paper, once written off, keeps a place in the office

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