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2 | Cover story
TV Media Weekly | January 12 - 18, 2013
Crowning a new 'Idol'
Competition freshens itself up for landmark season
By Andrew Warren
TV Media
urning 12 is a heck of a
milestone. For a person, it
marks just one more birthday to go until they leave
childhood behind and take the
big, scary step to become a
teenager.
For a TV show, it's an even bigger deal — few shows can even
dream of making it to this ripe old
age, and even fewer last for much
longer as their momentum and
originality fade along with their
youth.
"American Idol" is one of the
success stories. Launching its 12th
season with a special, twoepisode premiere on Wednesday
and Thursday, Jan. 16 and 17, on
Fox, it may be feeling a little bit of
extra pressure to perform. It's not
the only kid on the block anymore
— younger singing competitions
"The Voice" and "The X Factor"
(which just wrapped up their third
and second seasons, respectively)
have each carved out their own
television territory in a genre that
T
was once firmly dominated by
"Idol."
"Idol's" 11th season, which
crowned Georgia's Phillip Phillips
as its champion last May, saw the
musical juggernaut slip out of its
long-held position as the most
popular show on prime time,
slumping to the lowest ratings in
the series' history — although it
still stood strong in the No. 2 spot,
and even set a new series record
for the huge number of votes cast
during its finale.
But "Idol" hasn't been idle in
the months since America chose
Phillips as its idol.While the
show's foundations remain in
place, new coats of paint have
been put up in a bid to refresh
and revitalize this granddaddy of
talent shows.Whether its slide
was attributed to less-than-popular judges, a duo of scandalous
controversies or just a tired pool
of talent (or a combination of all
three), a flurry of refreshing
changes await any lapsed "Idol"
fans who may find it tricky to
avoid being drawn back into the
fold.
The most obvious of these fresh
coats of paint are the new judges
being brought into the "Idol"
fold. Jennifer Lopez and Steven
Tyler have vacated their seats at
the judges table, but series veteran Randy Jackson (the sole judge
who's been around since the first
season) will be part of a slightly
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"American Idol" judge Randy Jackson
bigger family with not two, but
three new judges moving in.
Aussie country singer Keith Urban joins Jackson in what could
be seen as a strategic move to
counter "The Voice."That rival
program has its own country star,
popular coach Blake Shelton.
Also joining Jackson at the
judges table are superstar
songstress Mariah Carey and rapper Nicki Minaj.Together, this
foursome has been traveling
across the country, witnessing auditions and providing helpful (and
oftentimes biting) advice and criticism to young hopefuls.
As in seasons past, auditions
were held in major cities all across
America. Countless young men
and women turned out to throw
themselves at the judges' mercy,
all with the same dream of becoming an "American Idol." New
this year is the "American Idol
Small Town Audition Bus Tour," an
event that hit up 10 smaller cities
around the country to give aspiring pop stars who couldn't make
it to one of the big cities a chance
to realize their dreams.
Another novel way of auditioning this year was something
called "Nominate an Idol."This
casting call encouraged family
and friends to go online and upload a video of young talent —
perhaps without the subject even
knowing that he or she was auditioning for "American Idol."Those
lucky enough to be chosen will be
paid a surprise visit by a camera
crew to give them a chance to advance to the next round of the
competition.
Despite the changes in store,
"American Idol" will still feel like
home.As in years past, once the
judges have whittled down the
seething seas of talent to the
cream of the crop, the fates of the
hopefuls are in the hands of the
fans.Weekly votes by viewers decide who stays and who goes, and
ultimately who gets to be named
"American Idol." Ryan Seacrest,
fresh off of his New Year's Eve
hosting duties, returns once again
to host the proceedings.
New judges, new talent search-
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