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Q& A round of layoffs at IBM. After more than a decade with the company, the software engineer lost his job. "When he told me, it was surprisingly hard," said Matos, 40, who made about $90,000 annually. "Ten years of your life. You have friends there. You have colleagues. It wasn't easy." Matos called his friend John Brantly, who had tried to get Matos to buy into Batchnet, a company that provides computer support services to small businesses. Using savings, Matos became co-owner and the second employee of the business. The first year, Matos made about a third of his IBM salary. His wife, an environmental engineer, had access to health care through her job, Matos said. For Matos, the reality of owning a business quickly sunk in. "The added responsibilities of actually running the business, that is the big challenge," Matos said. "The administrative part, trying to market the company, see COURAGE . . . page 7 Health, high-tech will be hot jobs in 2013 By Diane Stafford The Kansas City Star (MCT) Looking for the hot jobs next year? Trend watchers say health care will continue to be the hottest sector, but that doesn't mean you have to be a hands-on care giver. Options include working in health insurance, translation service, information technology, or support services, be they administrative, sales, janitorial or transportation. Tracey Wilen-Daugenti, managing director at the Apollo Research Institute, says health reform is driving job growth, but other industries expect growth, too. She picks: EDUCATION: An explosion in online classes from brick-and-mortar universities and distance-learning schools offers a gold mine of teaching Make new year a time for reflecting, not resolving By Liz Reyer Star Tribune (Minneapolis) As we move into a new year, it's customary for many to make resolutions. Bad habits we'll break; good behaviors we'll adopt. It's all well-intended but seldom leads to lasting positive change. Instead, at its worst, it can reinforce a belief that change is too difficult and even yield a sense of failure. Not quite the way to start the year. Yet reflection upon the new year can lead to growth from past experiences and positive momentum for the future.This year, instead of a focus on "doing," put your focus on "being." Consider the past year, taking out judgment of good and bad, noticing all that transpired.You may see things that you'd have done differently, and you may see things you consider successes. In both cases, accept them, learn from them if you can, and then let them go. Now shift your emphasis to the presence that you've brought to the year. Have you brought joy? Anger? Serenity? Impatience? Again, assess this without judgment, taking care to be compassionate to yourself. Finally, think about how actions and presence are interwoven. How has your presence in any moment been caused by your actions? Conversely, what actions have your underlying presence brought forth? For example, if you see that you've been irritable, you may notice that it may be associated with working too much. Or you may notice that if you don't exercise on a certain day, you feel irritable. If you would value being more even in your disposition, these insights lead to logical steps to assess your career or to prioritize getting regular exercise. At this point it would be easy to fall into the trap of making resolutions: "I'm going to exercise every day because then I feel better." Back away from this rigid approach! Instead, place your attention on being self-aware. As you go through the next year, take the time to notice how you're feeling, how you're being, and then what you're doing. Pay attention to how you affect others, and let your values drive your actions, bringing consciousness to your day-to-day life. Finally, as a general offering for the next year, I can't top the words of my friend Mary Drew, who writes: I hope that the holiday season and the new year are full of childlike wonder for you.That: • Your family and loved ones make you feel good (and that you reciprocate). • Your family and loved ones provide something for you to smile/laugh about (and that you reciprocate). • You enjoy the anticipation of waiting for something exciting to happen. • You have or will soon embrace some new experiences. • You can claim an accomplishment. • You experience some kind of "masterpiece." • You experience a pleasant surprise now and again. • You give and receive unexpected compliments from time to time. • You deal well in spite of unavoidable unpleasantness. • You give yourself a well-deserved break from work, "have to's," guilt, or whatever is causing high stress in your life. • You receive love from and give kindness to all who pass your way. Liz Reyer is a credentialed coach with more than 20 years of business experience. Her company, Reyer Coaching & Consulting, offers services for organizations of all sizes. Submit questions or comments about this column at www.deliverchange.com/coachscorner or email her at lizdeliverchange.com. 2 GREATERmilwaukeeJOBS • January 10, 2013 options. Generally, master's degrees are required for higher education, but Wilen-Daugenti noted that certification programs for some jobs may not require advanced degrees for instructors. K-12 tutoring programs and education-oriented call centers are growing, too. GERIATRICS: Aging baby boomers create opportunities in the life care industry, serving growing numbers of people who age in their own homes or live in life-care facilities. Wilen-Daugenti said she's seeing workers in their 60s who are planning "encore careers," building on current skills or interests to focus on see HEALTH . . . page 6 Volume 15 • Number 18 January 10, 2013 A publication of Conley Media ... from page 1 GREATERmilwaukeeJOBS her part-time job at a Michaels arts and crafts store - which required a 30-minute commute were going to be laid off," said Fred Gebarowski, director of the move in with her parents and focus on building a business Small Business Center at Wake around her illustrations. Tech Community College in Reed reworked her Pet Pics Cary, N.C. website and met with GebarowsLately, more businesses have ki, who advised her to focus her been started by people who are tired of a job in which they have marketing, develop passive taken on additional responsibili- income opportunities and target existing customers with a variety ties, Gebarowski said. of services. Like Reed, Carlo Matos and Reed found marketing success Aaron and Natalie Miller became through a free Facebook advertisentrepreneurs after unexpected circumstances compelled them to ing promotion. In the first two weeks, her page "likes" went start their own businesses. from 40 to 300. Here are their stories. Reed, who is now making the FACEBOOK BOOSTS PORTRAITS: In August, Char Reed, equivalent of her part-time Michaels salary, was swamped 28, received an email from a with the holiday rush but is Massachusetts man seeking to already planning a Super Bowl commission a portrait of his St. promotion. Bernard. He had discovered "I could draw your dog or your Reed's 2-year-old graphic design and fantasy genre website, which cat wearing a jersey or a hat, something like that," Reed said. included her pet caricatures. STARTING OVER IN IT: Reed's car died a week later. Carlo Matos knew what was "With the car situation, that was the little push," Reed said. A coming when his boss approached him during a 2009 push that convinced her to quit Courage Classified Sales Director: Kristi Wolf 262/670-1516 Account Executive: Donna Armstrong 262/513-2698 darmstrong@conleynet.com Story Coordinator: Dwayne Butler 262/513-2626 dbutler@conleynet.com Production: Patricia Scheel 262/513-2690 Distributed by: Conley Distribution 262-513-2646 ©2004 by Conley Media Waukesha County Independent and Locally Owned GREATERmilwaukeeJOBS is published weekly by Conley Media – Waukesha County, 801 N. Barstow St., Waukesha, WI 53186. Contents of this publication may not be reproduced in any form without the written consent of the publisher. GREATERmilwaukeeJOBS assumes no liability for any error in copy or content. It is the advertiser's responsibility to be aware of the laws pertaining to employment advertising. Subscriptions are available for $34 (non-refundable) for a 6-month subscription. Call 262/513-2698 for information. 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