The Inlander

September 2018

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. INL ANDER T H E Stay engaged. Find solutions. Move forward. SEPTEMBER 2018 VOL. 33, NO. 9 Meet the newest Inland Fellows FOCUS ON MEMBERS PAGE 4 REPORT FROM THE PRESIDENT TOM YUNT YUNT, CONTINUED ON PAGE 2 Real Revenue. Real Newspapers. Real Success. SEPTEMBER 9-11 | CHICAGO 133RD INLAND ANNUAL MEETING BACK TO CHICAGO IN STRENGTH, INTO THE FUTURE WITH CONFIDENCE BY MARK FITZGERALD After last year holding an Annual Meeting outside of Chicago for the first time in 132 years, Inland's most important gathering returns to the city of its founding with a pro g ram reflecting its legacy of practicality that also is always forward-looking. Real Revenue. Real Newspapers. Real Success. The theme of the 133rd Annual Meeting fits a hometown venue that variously prides itself as the City of Big Shoulders, The City That Works and, thanks to the Batman movies filmed in Chicago, The Real Gotham. This year's program finds the real in session topics that might, at first glance, seem more futuristic or abstract than real. But the practical is ever-present from the opening of NextTech on 1:45 p.m. on Sunday September 9 to the bonus session—an innovation workshop incorporating the methods of design thinking—on Tuesday that concludes the conference at 3:30 p.m. Start with the NextTech presenta- tions. Its title signals its real-life focus: New ways to monetize old digital chal- lenges. Three young companies that already have proven results in the newspaper and media industry will present solutions that address the goals that sometimes seem just out of reach for publishers: Higher CPMs from digital ads, better viewability of the ads they do get, and reliably traceable results. NextTech presenter Evvnt is, as its name suggests, an event distribution platform, providing a turnkey solution to turn events listing—a staple of every newspaper's print and web offerings—into significant revenue generators. Evvnt's presentation will mark its aggressive move into the U.S. market, where it already has secured its first client. Optimera comes right out of a news- paper, the New York Daily News. It offers an automated solution for discov- ering, managing, targeting and opti- mizing viewability—that is, ensuring that ads are served in locations that consumers can actually see them. And Spotible is a digital version of a traditional role of a newspaper's sales department: Creating ads for its clients or making spec ads to gain new b u s i n e s s. S p o t i b l e ' s c u s t o m a d creation—along technology for AI clas- s i f i c a t i o n a n d c r o s s - c h a n n e l targeting—allows sales departments to quickly and easily deliver high- quality advertisements that really look like they belong in the digital era. And after the formal end of the Annual Meeting, the bonus session Innovation Workshop similarly takes a digital era approach to such chronic newspaper issues as growing subscrip- tions, finding new revenue sources— and getting people to read the darned newspaper. The workshop is led by Jennifer Brandel, the co-founder and CEO of Hearken, which offers an audience engagement platform that not only leads to content that outperforms typical newspaper content on the web, but also helps collect email addresses for newsletters and paid subscriptions. Brandel's workshop will present ways to use the concept of design thinking to these real-life goals and challenges. Her workshop will be, in effect, teed up the day before, on Monday at 2:30 by the concurrent session entitled Design thinking: A creative approach to problem solving. Tran Ha, who founded Tiny Collaborative, which employs design thinking to fuel inno- va t i o n , d i g i t a l t r a n s f o r m a t i o n , audience development and business strategies. Tiny Collaborative's newspaper and media industry bona fides? It has worked with Schurz Communications, The McClatchy Company, Advance Local Media Group and ProPublica. SHUTTERSTOCK A timeline of the 133rd Inland Annual Meeting is on page 8. Bios of all presenters are on page 14. LEADING A STRONGER INLAND THANKS TO YOU First, let me begin by welcoming you to Chicago and the 133rd Inland Annual Meeting. We have an outstanding program awaiting you. As I reflect on this last year as president of your asso- ciation, I can report that Inland is in good health and focused on building a strong future. Membership is up. Our finances are stable. We have a number of initiatives under way that will further strengthen the association and its operations. And, we have an active and engaged board. On that last point, I want to spend a minute highlighting the leadership of the association and foundation boards. We have an excellent slate of new association and foundation officers and board members. Doug Phares will become Inland president at the upcoming annual meeting, and Cory Bollinger will become president-elect. Alan Fisco, president of The Seattle Times, has been nominated as association vice president, beginning his journey through the officer's chairs. Cameron Nutting Williams, a director of the Nutting Company, will assume the role of vice president of the foun- dation and will work alongside Foundation President Jeremy Halbreich, focusing on the Inland Foundation's investment policies and long-range financial sustainability. Also the following are joining the board: Stacey Hill, NPG Newspapers; Emily Walsh, Observer Media Group; Heidi Wright, EO Media Group; and Alton Brown, BH Media. Congratulations to all new officers and directors. We are excited to have you on the Inland leadership team. A special thanks to Doug Hiemstra, executive vice president of BH Media Group. Doug is concluding his service as association chairman. In the past year, key committees have been active, with a long-range stra- tegic focus.

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