The Indiana Publisher

January 03, 2013

Hoosier State Press Association - The Indiana Publisher

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The Indiana Publisher Published alternate Thursdays Volume 78, Issue 1 ��� January 3, 2013 Bill will address need for scrutiny HSPA supports more transparency for corporations S tate Sen. Mike Delph, R-Carmel, plans to introduce legislation to make the work of the Indiana Economic Development Corporation more transparent to the public. HSPA likely will support this effort, said association Executive Director and General Counsel Steve Key. The press association already offered some suggestions for greater public scrutiny for local economic development corporations at the request of state Sen. Jim Banks, R-Columbia City. Banks told HSPA he will support Delph���s bill as a coauthor. HSPA hasn���t yet determined if Delph���s bill will address only the Indiana Economic Development Corporation or include local economic development corporations, which receive money from local government entities for the purpose of enticing industrial and commercial prospects to locate in Indiana. Responding to Banks��� re�� uest, q HSPA suggested the bill address the threshold where the state Board of Accounts can waive the requirement of an audit. The reviews investigate how economic development corporations spend taxpayer funds. If the entity is subject to an audit, it���s also subject to the state���s public access laws. HSPA also suggested the requirement of a report detailing corporations��� activity. The report could include: ��� Number of companies the ANNUAL MEETINGS & GOVERNMENT CONFERENCE Register soon for best rates Mark your calendars for information & networking, plus festivities at stadium Move will affect community papers By Stanley Schwartz Publishers��� Auxiliary Y our New Year���s resolution probably includes watching expenses even more prudently. So to start off on the right foot, remember to register for the 2013 HSPA and HSPA Foundation Annual Meetings and Government Conference by the early-bird deadline Monday, Jan. 14. You save $25 per registration. At the same time, be sure to make your hotel reservation online or by phone. Visit https://resweb.passkey.com/go/hspr or call (888) 421-1442. Ask for the Hoosier State Press Association 2013 Annual Meeting rate of $145 plus tax. This year���s conference at the Hyatt Regency Indian�� polis begins with 9 a.m. a registration Thursday, Feb. 7 and ends following the lunch and auction ��� where you���ll spend ���Conference Bucks��� ��� Friday, Feb. 8. The program offers something for everyone ��� regardless of your current major concerns. Where else can you find the camaraderie, problem-solving, innovative ideas, access See Conference, Page 3 Early-bird deadline: Jan. 14 What: Annual Meetings & Govern�� ment Conference Hotel reservations: Please call the Hyatt at (888) 421-1442 When: Thursday & Friday, Feb. 7-8 Auction items: Attendees will earn ���conference bucks��� throughout the event to use during an auc�� tion. To donate items for auction ��� think items that hold signif�� icance in your com�� munity such as local restaur�� nt certifi�� a cates, hotel stays, event tickets, etc. ��� please send them by Jan. 11 to HSPA, Auction, 41 E. Wash�� ington St., Suite 301, Indianapolis, IN 46204. Where: Hyatt Regency Indian���� apolis Highlights: Top speakers; discus�� sions; and reception, tour and dinner at Lucas Oil Stadium. Registration: Visit www. HSPAfoundation .org/annualmeetings to register online or download a form to print Be ready for postal bar code changes Marketing opportunities: Do you know of a business that might be interested in marketing prod�� ucts or services to newspaper execu�� tives at the Annual Meeting? Tell them about the vendor prospectus available to download at www. HSPAfoundation.org/ annualmeetings. More information: Call HSPA Founda�� ion at (317) t 803-4772 or visit www.HSPA foundation.org/ annualmeetings A n impending change by the U.S. Postal Service from its PostNet bar code to the new Intelligent Mail bar code has some newspaper owners concerned. Brad Hill, one of the National Newspaper Association���s representatives on the Mailers Technical Advisory Committee, said the change will affect every community newspaper during a recent webinar on the topic. Hill has been with mail software company Interlink for 10 years and will make a presentation at HSPA���s upcoming Annual Meeting Feb. 8. He noted that the postal bar code helps newspaper mailers claim automation discounts. The Intelligent Mail bar code, or IMb, is not the same thing as the retail bar code some newspapers utilize so their papers can be sold in stores, he said. Those Universal Product Codes are available through the Uniform Code Council. Automation discounts lower the postage rate for a piece of mail. Bar codes are used so mail can run on automated flatsorting equipment. And even though a newspaper might not actually be put on an automated sorting machine, the newspaper can still claim the discount, Hill said. The Postal Service is switching to the newer bar code because it contains more information and will allow mail to be tracked, with an end-goal of improving delivery times, he said. The old PostNet bar code has only two bar heights and will See Bar code, Page 4 See Bill, Page 2 HSPA arrangement provides more services for members H SPA has signed contracts with the Wisconsin Newspaper Association and Tecnavia Press Inc. to create a content management system for Indiana newspapers. The program will allow HSPA to create a more robust state public notice advertising website, initiate a statewide clipping service and give newspapers the opportunity to begin building a wordsearchable archive of their editions. ���The program serves multiple needs for Indiana newspapers and the association,��� said Executive Director and General Counsel Steve Key. The public notices website will help counter arguments by those who would eliminate the publication of those advertisements. The archiving of newspapers offers HSPA members a service they might not be able to afford on their own. And the clipping service will help diversify revenue sources for the association. The entire program also may lead to additional ways members can monetize and protect their content. ���I am mostly excited about the statewide public notice website with the WNA partnership for our members,��� said Tina West, publisher of The Courier-Times (New Castle) and chairwoman of the HSPA Content Management Committee, which recommended the partnership with Tecnavia and the Wisconsin Newspaper Association. ���Tecnavia���s reputation and the fact that they have been around since 1975 gave me a good feeling about working with them, and several HSPA board members had firsthand experiences with Tecnavia,��� West said. ���This is a giant step for HSPA and its membership.��� Once Tecnavia lays the groundwork for the project, HSPA will ask member newspapers to upload pdf���s of their editions so Tecnavia can use software to render the pages word-searchable. Indiana newspapers also will be asked to include a code with public notice advertisements so that they can be easily scraped for the statewide public notice advertising site. While Tecnavia supplies the technical know-how and support, the Wisconsin Newspaper Association will handle administrative tasks for the content management program.

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