The Indiana Publisher

On Sept. 14, newspaper advertising professionals across Indiana will have the opportunity for hands-on training with Ryan Dohrn, founder of Brain Swell Media. Dohrn is the featured presenter at the HSPA Advertising Conference in Indianapolis. Through his company, Dohrn has trained more than 5,000 sales professionals in seven countries. Dohrn said he has been a part of just over $500 million in total revenue this year. "Everything I teach is tactical, practical advice that you can put into action right away," Dohrn said. He does training and coaching with different industries including media and has a particular affinity for newspapers. This is his 28th year in the advertising business and he has worked through the changes in the industry. "The conversations we're having today with advertisers are INSIDE Publisher The Indiana Volume 83, Issue 8 • August 2018 Published on second Thursday monthly Pete Van Baalen: Hitting the target with targeted advertising, page 3 Key Points: Newspapers have generational opportunities with Gen X, Millennials, page 4 Hotline: Check copyright status before us- ing internet images, page 5 Air Quality Permit publication vote scheduled for Nov. 14 IDEM Update An IDEM bureaucracy-driven proposal to eliminate the required publication of notices of Air Quality Permit applications in newspapers will get a vote by the Environmental Rules Board on Nov. 14. The board, chaired by former state senator Beverly Gard, held its public hearing on the rule Aug. 8. Steve Key, HSPA executive director and general counsel, testified against the proposal. He was the only public member to speak on the proposed rule. "IDEM and board comments echo what I've heard from opponents of newspaper publica- tion for 25 years," Key said. One board member suggested that rather than placing ads, IDEM could send out the information to newspaper editors who could decide on whether to publish the information as news. That's not "public notice," it's media notice, according to Key. An IDEM staffer pointed out that notice on the IDEM website is there for weeks, while newspaper notice is published on a single day. "It doesn't matter how many days its posted on a website, if no one sees it," Key said. "People do see notices published in their local newspaper." Only one Board member, Ken Rulon of Arcadia, voted "no" on a motion to bring the rule to a vote in November. He represents the interests of agriculture on the Board. "It's disappointing that the Board didn't see fit to kill this proposal that does nothing to improve govern- Chris Parish, left, and Keith Cooper, who both spent more than eight years in prison for a crime they didn't commit. In the background is the Elkhart County Courthouse. South Bend Tribune illustration/Allison Dale See IDEM, page 8 Sept. 15 Newsroom Seminar to feature session on ProPublica, South Bend reporting project Early this year, the South Bend Tribune was selected as one of seven newsrooms to participate in a new initiative by ProPublica, the Local Reporting Network. More than 200 news organizations applied for the project which provides financial and editorial sup- port for investigative journalism. A session at the Sept. 15 Newsroom Seminar in Indianapo- lis, "Law and Order: Local Investigative Journalism," will focus on the reporting from this partnership which examines the criminal justice system in Elkhart County. The first story in the Tribune's series takes a deep look at the case of Keith Cooper and Chris Parish, who spent more than eight years in prison for a crime they didn't Dohrn See Dohrn, page 2 "It's disappointing that the Board didn't see fit to kill this proposal that does nothing to improve government transparency ..." Steve Key, HSPA executive director Brain Swell Media founder offers training at Sept. 14 advertising conference Read a draft of Steve Key's testimony, page 8 "I believe in the power of print. I believe in the power of local media to drive business for businesses." Ryan Dohrn See ProPublica, page 9

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