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Steve Bontadelli named 2018 Farmer of the Year Steve Bontadelli has been selected by the Santa Cruz County Farm Bureau as 2018's Farmer of the Year. This award is presented an- nually to the farmer(s) who have contributed beyond their normal farming duties to help the community. The presentation was made during the Farm Bureau's 101st Annual Meeting/Din- ner at UCSC's Cowell Ranch Hay Barn in Santa Cruz on June 21st. The board of di- rectors felt it appropriate to honor Bontadelli because of his leadership in the Brus- sels Sprout industry -along with his involvement in the community which includes countless volunteer hours, donating money and raising large sums of money for a variety of purposes. Bontadelli was born and raised in Watsonville and is a 4th Generation Farmer in Santa Cruz County. He graduated from Fresno State in 1977, Phi Kappa Phi, Cum Laude, and began working for the family farming operation in 1985. He helped create packing/ shipping company Pfyffer Associates to handle mar- keting of products produced by the family farm and other area growers. He currently serves as Vice President of Bontadelli, Inc., which pro- duces 320 acres of Brussels Sprouts annually, as well as serving as General Manager of Pfyffer Associates. He is a Past President of the Santa Cruz County Farm Bureau, and a member of the Board of Directors for a total of 25 years. He is President of non-profit, Agri-Culture, a member of Western Growers Association and Salinas Grower Shipper Association. In 2018, Bontadelli started a local scholarship program that raised approximate- ly $60,000 that will be endowed and housed at the Community Foundation of Santa Cruz County. For 20 years, he has cooked turkeys for Thanksgiving for more than 1,200 people per year who would not otherwise have a Thanksgiving Dinner. The theme of this years event was "Agriculture – North to South, Keep Santa Cruz Thriving." A presenta- tion was made by Thomas Broz, President, Santa Cruz County Farm Bureau, and Daniel Press, Professor of Environmental Studies, Ex- ecutive Director, Center for Agroecology and Sustainable Food Systems. President Broz also highlighted some of the accomplishments of the Santa Cruz County Farm Bureau over the past year. The Annual Meeting also included the election of the following directors and officers to fill vacancies from those whose terms have expired. All newly elected terms commence on Novem- ber 1, 2018. Photo of Steve Bontadelli courtesy of Richard Green Photography 1979 J.J. CROSETTI, JR. 1980 ROBERT "BOB" HARRIS 1981 EDWARD SILVA 1982 FRANK SIRI 1983 BRUCE RIDER 1984 ERNEST J. BONTADELLI 1985 CLINT MILLER 1986 HARRY H. FUKUTOME 1987 NITA GIZDICH 1988 FRANK "Lud" MCCRARY 1989 MILES RIETER 1990 GEORGE H. COWLES 1991 KEE KITAYAMA 1992 AGRICULTURAL EMPLOYEES: REPRESENTED BY - GUADALUPE OLIVAREZ, LUCILLE COXON, DAVID LOPEZ AND JOSE CAMPOS 1993 PATRICIA "PAT" WILEY 1994 FRANK ESTRADA 1995 LARRY B. GALPER 1996 HENRY HARNEY 1997 ARNE THIRUP 1998 MARVIN GLAUM 1999 MIKE JANI 2000 PAST FARM BUREAU PRESIDENTS 1917-1999 2001 ELIO RODONI 2002 HULDA MCLEAN 2003 KIRK SCHMIDT 2004 TOM AM RHEIN 2005 GROWERS WHO DONATE TO AG AGAINST HUNGER 2006 JIM RIDER 2007 HENRY WASHBURN, Posthumously 2008 RICHARD "DICK" PEIXOTO 2009 DIANE PORTER COOLEY 2010 BARGETTO FAMILY 2011 STANLEY E. IVERSEN 2012 JOHN PISTURINO 2013 KENNETH J. KIMES 2014 JOHN E. EISKAMP 2015 MARGUERITE REMDE & CHRIS BANTHIEN 2016 SILVIA PREVEDELLI 2017 GEORGEANN COWLES EISKAMP PREVIOUS FARMERS OF THE YEAR Directors: For 1st term, three-year directors: Anselmo Rivas and David Van Lennep For 2nd term, three-year director: Peter Navarro For 3rd term, three-year directors: Adriana Silva and John E. Eiskamp Officers: For President and State Delegate, two-year posi- tion: Brendan Miele For 1st Vice President and State Delegate, two-year position: Arnett Young For 2nd Vice President and State Delegate, two- year position: Dennis Webb For Past-President and Alternate State Delegate, two-year position: Thomas Broz Founded in 2017 and headquartered in Hollister, Berry People grows and distributes a full line of or- ganic berries—strawberries, raspberries, blueberries and blackberries year 'round. Energized by founder Jerald Downs's heartfelt vision to connect consum- ers, retailers, farmers, farm workers, employees and partners through berries, Moxxy created the Berry People logo and tagline, "To- gether, We Grow." "This is an amazing client," said Moxxy President and CEO Karen Nardozza. "Berry People isn't just about selling organic berries. They truly care for all the people involved along the way: the growers, the harvesters, the people up and down the supply chain, the retailers, and of course the families who enjoy their delicious berries. They wanted their brand, and their logo, to re- flect just how important all those people are. It was the type of challenge we love at Moxxy!" The new logo features a stylized berry comprised of dozens of circles. Each circle symbolizes a unique person, so bringing them all togeth- er to create a unified berry is a perfect metaphor for the company itself. The three- leafed calyx represents the three founding partners and their stewardship of the Berry People community. The logotype uses a rounded lowercase font, reflecting a friendly and approachable personality. The "y" in berry overlaps with the "p" in people, creating one more metaphor—people coming together with berries. Yum! "Berries are our subject, but the people we bring together are our object," said Berry People CEO Jerald Downs. "When it comes to a logo, we weren't just looking for a pretty picture. We wanted something that truly represented what we stand for…and Moxxy delivered. The team took a sincere interest in our company's vision and values and worked with us to effectively convey the company's ethos in the design of our company logo." "We enjoyed both the work process and work product," Jerald concluded. "I'd rec- ommend Moxxy to anyone looking for empathy and edge in a marketing firm." Content and logo image used with permission from Moxxy Marketing. Berry People introduces new logo Hartnell College Announces $1 Million Education Award Hartnell College received a major education award to provide a skilled workforce for employers in Monterey County. "Hartnell College is thrilled to receive a $1 million award from the State of California via the office of Assemblymember Anna Caballero," said Hartnell Superintendent/President, Dr. Willard Lewallen. "The award will provide resources to support innovation and student learning in Agricul- ture Technology and Health- care." The award will better prepare students for careers in Agriculture Technology and Healthcare. education continued on page 4