Volume 7, Issue 1 Fall 2013
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advertising sales sheets.
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Survey results tout the
benefits of newspapers.
Community Newspapers Continue
to Connect with Readers
By Jane Hungarter
A recent survey conducted by the National Newspaper Association
found that readers of community newspapers (defined as local daily or
non-daily newspapers with circulation of 15,000 or less), prefer these
publications for getting their news and advertising information. These
results are consistent with those from previous studies.
Forty-nine percent of community newspaper readers with Internet
access said they never read local news online, indicating that small
town residents still rely on printed newspapers for this information, and
47% of online users said they would choose a newspaper's website as
their favorite source of local news information.
Other key findings include:
COMMUNITY NEWSPAPERS ARE ENGAGING
• 71% of respondents read a community newspaper at least once
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