Insight - Marketing and Research Newsletter

Winter 2015

Insight, Marketing and Research Newsletter from the Pennsylvania Newspaper Association

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Volume 8, Issue 2 Winter 2015 Five easy ways to reconnect with former clients PAGE 8 Boost your advertising sales with research-based marketing sheets PAGES 2-3 Successful revenue- generating ideas for your newspapers PAGE 5 continued on Page 4 By Ashley Allison MANSI Media The Pennsylvania NewsMedia Association helps advance the business interests of our members by providing marketing resources that help with sales training and advertiser acquisition and retention. In recent issues of Insight, we have featured customizable marketing sheets on a number of topics ranging from those that emphasize the benefits of newspaper advertising, to others that demonstrate, on a category by category basis, newspapers' ability to connect advertisers with consumers who are in the market for their product or service. Many of PNA's members have used this information successfully to get their foot in the door with a prospective advertiser, or close a sale with a formerly tentative advertiser. Research Data Helps Newspapers Win Advertising Business Q UALITAP TM Target Profile PHILADELPHIA - Release 1 2014 Feb13-Jan14 Scarborough Qualitative Criteria: Adults 18+ DMA Survey Area Read Al Dia in the past 6 months Profile ranked by percentage of target. % of Target (Comp) Target Persons Covg (% left) Index 1 Personally plan to Go back school 20.4% 22,047 4.0% 229 (degree/certificatn) in next year Population Information: Adults 18+: 6,243,776 Qualitative Population: 108,097 % of Adults 18+: 1.7% Survey Respondent Information: Adults 18+: 4,805 Qualitative Respondents: 55 How to read this report: Current Criteria reaches 22,047 Adults 18+ who meet the criteria on the left as well as the qualitative criteria described above. These target adults represent 4.0% of the adults who meet the criteria on the left and 20.4% of the persons who meet the qualitative criteria. Persons who meet the criteria on the left are 129% more likely to meet the qualitative criteria than the average adult in the market. Page 1 Prepared with Q UALITAP v10.1. © 2014 Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN® is a registered mark of TAPSCAN Inc., used under license. Data © Release 1 2014 Feb13-Jan14 Scarborough. Subject to the limitations and restrictions stated in the original report. Al Día included Scarborough Research data provided by PNA to develop this flyer for an upcoming special section ARE GOING BACK TO SCHOOL! LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS AL DÍA readers are educated and upwardly mobile. The October 2 higher education and career guide is the perfect opportunity to tell them about opportunities to advance themselves through education and career development. Almost 600,000 members of the Latino community look to AL DÍA each week for the most in-depth coverage of the community. AL DÍA's readers are the most engaged, a•uent members of the tri-state area's only growing demographic. Do not miss this opportunity to market your business in a special section tailored for you! Deadline: Space reservations are due by September 24! Call your sales rep today! 1835 Market Street, 4 TH Floor, Philadelphia, PA, 19103 Tel. 215 569 4666 Fax:215 569 2721 HIGHER EDUCATION SPECIAL SECTION PRICING On newsstands October 2! FRONT COVER 10"X 5": $2250 BACK COVER 10" X 11": $3500 INSIDE FRONT COVER 10" X 11": $3000 PAGE 3 10" X 11": $3000 PAGE 5 10" X 11": $3000 INSIDE BACK COVER 10" X 11": $3000 FULL PAGE 10" X 11": $2500 HALF PAGE 10"X6": $1500 QUARTER PAGE 6"X 5": $875 STARTER 4"X5": $500 ALL ADS RUN IN COLOR AT NO ADDITIONAL CHARGE! 20% of AL DÍA readers are either participating in higher education or intend to return to school in the next year. Now is the time to tell them about your programs for the coming semesters! BACK TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO SCHOOL! LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK BACK SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! SCHOOL! LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS LATINOS PHILADELPHIA'S AL DIA NewsMedia AL DIA NewsMedia

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