Volume 7, Issue 2 Winter 2014
Learn about who's visiting
Earn ad agency
Customizable sell sheets
SalesTips for theNewYear
By Jane Hungarter, PNA/MANSI Media
We recently asked PNA members to share their thoughts with us
on how newspaper advertising sales reps and managers can prepare
for a successful sales year ahead. They offered many valuable ideas,
so be sure to read these suggestions and implement them into your
day-to-day sales strategies to ensure that 2014 is your best sales
Thank you to everyone who shared their thoughts.
NEW BUSINESS PROSPECTING
• Maintain a LinkedIn and Facebook account to garner leads.
• Learn of businesses in your area by visiting competitors'
websites, Monster.com and Careerbuilder.com.
• Peruse other print products in your market to see who is
advertising. These include daily and weekly newspapers,
magazines, business journals and city papers.
• Watch television, listen to the radio and look through the yellow
pages to identify business opportunities.
continued on Page 2
Photos courtesy of Metro Creative Graphics