Volume 8, Issue 3 Spring 2015
Categories for Spring
Effective Use of Social
Media for Business
Would Your News Media
Organization Benefit from
The Newspaper Association of America recently released the results of its 2014 How
America Shops and Spends national study that measures consumers' advertising and
Newspapers were identified as the best medium for bringing sales to the attention of
the consumer, the most believable medium and the medium in which the reader looks
forward to seeing the advertising.
Advertisers will be happy to hear that seventy-nine percent of adults have taken action
as a result of reading or seeing an ad in a print newspaper in the past 30 days, and more
than half (51%) made a purchase.
Some other interesting facts from this report include:
• Nearly two-thirds (63%) of consumers look at or read advertisements as they go
through the newspaper, or when they are planning their shopping.
• Nearly eight in 10 (78%) of adults have taken some action in the past 30 days
from an ad in a circular appearing in the newspaper package.
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