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I N S I G H T
Marketing and Research Newsletter
A S S O C I A T I O N
P E N N S Y L V A N I A
Volume 9, Issue 2 Spring 2016
By Jane Hungarter
Director of Marketing, PNA
As your news media organization looks for new ways to generate revenue in 2016,
consider implementing some of the best and brightest ideas that were shared by PNA
members at the PNA Advertising Conference in Valley Forge.
NEW PRODUCTS IDEAS:
Legal Guide – The Republican-Herald
A new product for the newspaper in 2015, an incentive was offered
to advertisers to buy an ad and receive a story. Editorial assistance
was provided when necessary. Click here to see a copy of the
Restaurant Menus – The Morning Call (Allentown)
Restaurant menus were redesigned and reprinted, if necessary,
and were inserted in the newspaper.
Sports Flyers – The Times News (Lehighton)
Flyers were produced for 21 local high school sports teams that
included their schedules and sponsorship ads. In addition to being
inserted into the newspaper, overrun flyers were distributed to the
schools and sponsors. Click here to see a sample.
Back to School Special Section – Hazleton Standard-Speaker
Partnering with the local mall, client ads appeared in the newspaper. Readers had to
list the names of businesses that had logos on the bus artwork to be eligible to win a
prize. Content was featured for each grade level. School calendar page offered one
premium ad position.
Ten Ways to Save Coupon Booklet –
Advertisers offered special discounts on products and
services with coupon. Ad sales reps were offered a
spiff of a vacation package, so they were eager to sell
this product. Click here to see a sample.
Father's Day Special Sections – The Sentinel (Lewistown)
Included a "Look Like Dad" contest along with pictures of fathers
drawn by their children. Click here to see the cover image.
The Effectiveness of Newspaper
Mantras for Newspaper
Comments from PNA
Advertising Prospect Categories
Newspapers Continue to Inform
Communities, Drive Sales