The Inlander

November 2018

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. NOVEMBER 2018 Vol. 33, No. 11 INL ANDER T H E Stay engaged. Find solutions. Move forward. REVENUE IDEAS THAT WORK How a pet calendar unleashes revenue PAGE 7 BUILDING ON INLAND'S LEGACY OF PRACTICAL, USEFUL PROGRAMMING Inland has long enjoyed—and deserved—a reputation for presenting the most useful a n d p r a c t i c a l p r o g r a m m i n g av a i l a b l e , a l l e x p r e s s l y tailored to news- paper decision makers. This year we plan to build on t h at t r a d i t i o n , s t a r t i n g w i t h e va l u a t i n g a l l o f o u r c u r r e n t pro g ramming through this lens: Ensuring that we are emphasizing proven revenue generation techniques and strategies, as well as forward- looking innovations in all departments and platforms that keep our members on the industry's leading edge. Your Program Committee Chair Jason Taylor is getting us off to a fast start towards that goal. His committee has already held two meetings devoted to in-depth examinations of past programming. This hard-working group also explored new ideas for 2019—and decided on several changes. One example: In 2019, instead of offering separate meetings focused on such topics as digital revenue, audience development and advertising sales, Inland will hold a single Revenue Conference that addresses all the many and growing revenue sources available to newspapers. As you'll see, a thread emerges from the lineup of our conferences in the next year – Inland's strong commitment to collaboration with other industry associations for the benefit of our members. Future opportunities will be the overarching theme of one of the most exciting Inland events coming next month: Executive Voices 2 .0: The Conversation Continues. This meeting, held high above Chicago in the Willis Tower Dec. 4-5, is uniquely structured to encourage bold thinking and strat- REPORT FROM THE PRESIDENT DOUG PHARES BE IN THE ROOM WHERE IT HAPPENS WITH EXECUTIVE VOICES 2.0: THE CONVERSATION CONTINUES I n the mega-hit Broadway play "Hamilton," Lin-Manuel Miranda channeled Aaron Burr's envy of Alexander Hamilton's presence at a private dinner that decided two huge issues in the new nation, its financial structure and the location of its capitol. Burr wanted fervently to be in "The Room Where It Happens." That's where 70 newspaper exec- utives will get to be on Tuesday, D e c e m b e r 4 a n d We d n e s d ay, December 5 when Executive Voices 2.0: The Conversation Continues convenes in Chicago. The room where it happens on Wednesday will be the conference room of the law firm Seyfarth Shaw LLP on the 60th floor of the Willis Tower high above the Chicago Loop. It's not too much to say what happens in this room will affect the future of the newspaper industry in s p e c i f i c ways a n d o n s p e c i f i c business challenges. For Executive Voices 2.0 is a different kind of newspaper industry conference. In fact, it's probably misleading to call it a conference, because there will be none of the usual conference trappings: No prepared speeches, no PowerPoint p r e s e n t a t i o n s , n o s p e a k e r s addressing a silent audience. Instead, Inland is g athering owners, CEOs, COOs and other top executives to meet for a spirited c o nve r s a t i o n a b o u t t h e m o s t important issues facing newspapers big and small. Everyone participates. Everyone is not just in the room where it happens—they will be making it happen. Executive Voices 2.0 follows up on the highly successful first Executive Voices, with a few changes designed to make the successes shared, the what-if 's explored and the energies fueled even more valuable to you and your media organization. If you heard from those prescient enough to take a chance as a partic- ipant in the first Executive Voices, this meeting will have a unique structure: Attendance strictly limited to 70 top i n d u s t r y e x e c u t ive s a n d d e c i - sion-making so everyone is heard from throughout the day, and an agenda designed to accommodate in-depth exploration, and for probing solutions to the industry's most vexing issues— with discussion facilitators drawn from the best in the business. Agenda and facilitators: New Revenue/Business Models: Once it was fashionable for news media executives to say they were "platform-agnostic." Is it time to be business model-agnostic, and open to the most unlikely revenue streams into those models? Could your own business model stand a little transfor- mative touch-up—or more? * Facilitated by Jason Taylor, the president of GateHouse Media's New Media Investment Group Ventures and a tireless searcher for unique What happens in Vegas…from February 25 to 27 what happens is the largest newspaper industry confer- ence of 2019, the Key Executives Mega-Conference. See a preview on page 10. PHARES, CONTINUED ON PAGE 8 VOICES, CONTINUED ON PAGE 9 Songwriter: Lin-Manuel Miranda "The Room Where It Happens" lyrics © Warner/Chappell Music Inc. I wanna be in the room where it happens The room where it happens The room where it happens

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