Boston Common - Niche Media - A side of Boston that's anything but common.
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STYLE SETTER right place, right time BOUTIQUE AT COPLEY PLACE. BY LAURIE BROOKINS F TORY BURCH BRINGS HER CLASSIC-MEETS-GLAMOROUS SENSIBILITY TO A CHIC NEW ew designers own the term "overnight suc- cess," but in Tory Burch's case, it might truly apply. In February Burch celebrates the ninth anniversary of launching her eponymous label, and she doesn't dispute the idea that life since 2004 has proceeded at a breakneck pace. "We started out with a five-year plan, and at a certain point we had to throw it out the window because we were growing so quickly," she says. Just how big is Burch today? In less than a decade she's grown into a global lifestyle brand available in more than 1,000 department and specialty stores, while mid-November saw the opening of her 80th freestanding boutique, which also happens to be her first in Boston. The 1,600-square-foot store is located at Copley Place, a spot Burch says she's long desired. "Its history is something we really admire," she says of storied retail destination. "Our stores also tend to be very residential in feeling, and that fits really well with Copley." Indeed, Burch's in-house retail design team has crafted a cozy space featuring white-washed oak floors and raffia walls, a fitting backdrop for her often-vibrant prints. "The store is a bit taken from our Madison Avenue flagship VIP room, which was different from what we'd done in the past, and a little inspired by Madeleine the 84 BOSTONCOMMON-MAGAZINE.COM