The Inlander

September 2017

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. INL ANDER T H E Stay engaged. Find solutions. Move forward. Meet your board nominees INLAND LEADERSHIP: PAGE 5 SEPTEMBER 2017 VOL. 32, NO. 9 2017 PRESIDENT'S REPORT INLAND ON A FIRM FOUNDATION To all of us working in this industry, change is a constant, in your operation, and in the operation I work for. So, it's not surprising that that this change also impacts Inland – and it does. In this environment, it's more critical than ever that Inland does everything in its power to assist its members in coping with change. So, let me take a few moments to discuss the changes that I've seen in Inland in the past year Importantly, for the first time in a decade, the association delivered a net operating profit in 2016. That is a sign that the board is committed to the financial sustainability of this organi- zation that has done so much good over its more than 130 years. To achieve that, we've implemented several steps – some of them painful – to put the association on a more solid financial foundation. Like many of you, we've reduced headcount in areas that don't impact key elements of our mission. We've realized significant expense reductions by shrinking the cost of maintaining our headquarters. We've also eliminated systems that are no longer as vital as they once were. All told, we reduced our total operating expense by more than 10 percent from the prior year. While we've taken the steps above to better manage our expenses, we're also preparing to undertake a major fund- raising campaign to benefit the Inland Press Foundation. Jeremy Halbreich, the foundation's president, is directing the campaign and you will be hearing much more about it in the coming months. Additionally, Jeremy led a small committee that recently conducted a review of the management of our foundation portfolio to make sure it is being managed appropriately for its size and our long term financial needs. I can also report that our membership REPORT, CONTINUED ON PAGE 6 JOINT ANNUAL MEETING GET THE MOST OUT OF THIS JOINT ANNUAL MEETING BY MARK FITZGERALD The joint Annual Meeting of Inland and the Southern Newspaper Publishers Association that begins Sunday, September 10 is an historic event, the first between two associations with a combined 246 years of service to the newspaper industry. It's also a unique opportunity to discover how other organizations are creating new revenue streams, to meet startups ready to expand and monetize audience, to network with colleagues old and new, to stretch the imagination, and, not least, to enjoy the hospitable environments provided by Inland, SNPA, The Broadmoor and the Rockies. Here's a short guide to making the most of the opportunities the joint Annual Meeting affords. Follow the money The easiest pointer first. Every joint Annual Meeting session, one way or another, is about making more money for newspapers and media organizations. There are the obvious sessions, such as YouTube's Uzo Ometu presenting on monetizing video or the session on different ways to set up digital services agencies for success. Most notably will be the Monday morning address from Square co-founder Jim McKelvey detailing his as yet developed project to create a new and seamless micropayment plan to pay content creators of every stripe, from the hometown community paper to Hollywood studios. But look for revenue opportunities in less obvious places, such as the Sunday afternoon sessions on Marketing the Strength of Our Brand, presented by consultant Bob Provost and engagement specialist Joy Mayer, followed by GateHouse Senior Vice President for News Bill Church speaking on how to structure newsrooms and community journalism for success in this new media environment. Free Austin Tice! A banner honoring the independent journalist Austin Tice was unveiled at The Sacramento Bee offices on August 13, mark- ing the fifth year of his captivity in Syria. Tice traveled to Syria in the summer of 2012 and filed stories for several media or- ganizations, including The Bee's parent The McClatchy Com- pany. He was on his way to Lebanon and home on August 13, 2012 when he disappeared. Five weeks later, a video was posted showing him alive but imprisoned by armed men. After unveiling the banner, McClatchy's Twitter feed posted this reminder: "Real journalists are being tortured, kidnapped and killed to give you #realnews #FreeAustinTice." ANNUAL, CONTINUED ON PAGE 10 Vision • Real news • Community • Success • Transformation • Innovation • Digital • Video • Print • Strength • Structure • Brand • Revenue • Opportunities • Collaboration • Audience • Data • Building • Future • Shifting • Future • Structure • Newspapers • Pricing • Niche • Native • Mobile • Subscriptions • Pay Walls • Journalist • Creative Competitive • Online • Diversify • Advertising • Future • Events • Local • Change • Conversations • Roadmap • Voice Virtual Reality • Media • Partnerships • Digital • Video • Print • Strength • Structure • Brand • Revenue • Opportunities • Collaboration • Audience • Data • Building • Future • Shifting • Future • Structure • Newspapers • Pricing • Niche • Native • Mobile • Subscriptions • Pay Walls • Journalist • Creative Competitive • Online • Diversify • Advertising • Future • Events • Local • Change • Conversations • Roadmap • Virtual Reality • Media • Partnerships • Collaboration • Sales Vision • Real news • Community • Success • Transformation • Innovation • Digital • Video • Print • Strength • Structure • Brand • Revenue • Opportunities • Collaboration • Audience • Data • Building • Future • Shifting • Future • Structure • Newspapers • Pricing • Niche • Native • Mobile • Subscriptions • Pay Walls • Journalist • Creative Competitive • Online • Diversify • Advertising • Future • Events • Local • Change • Conversations • Roadmap • Virtual Reality • Media • Partnerships • Collaboration • Sales Vision • Real news • Community • Vision • Real news • Community • Success • Transformation • Innovation • Digital • Video • Print • Strength • Structure • Brand • Revenue • Opportunities • Collaboration • Audience • Joint Annual Meeting SEPTEMBER 10-12, 2017 | COLORADO SPRINGS INL AND P R E S S A S S O C I A T I O N SNPA CO-SPONSORED BY THE COLORADO PRESS ASSOCIATION Doug Hiemstra

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