The Indiana Publisher

Page 2 August 2017 Member notices Editor - Positions available for several community newspapers in Indiana. Locations include Winchester, Hartford City and potentially Monticello & Rensselaer at Kankakee Valley Publishing. We have multiple openings for city editor positions in our network of Indiana community newspa- pers. These locations span from northwest to northeast Indiana. We seek an experienced, existing city editor looking to prove their abilities. A journalism degree is desired but will consider others with appropriate work experience in newsroom applications. You will cover everything from local govern- ment to ribbon cuttings, education and sports. Qualified candidates should have the ability to multitask in a fast-paced, deadline driven environment while being able to work autonomously in a team- driven setting. We are searching for a candidate to become a part of the community and build relation- ships and the brand. Proven expe- rience with Macintosh, InDesign, Photoshop and digital website platforms, as well as social media channels is required. Excellence in photography is also a plus. We offer competitive salary, vacation, 401k and health insurance benefits and opportunities for advance- ment. To apply please submit your resume, cover letter and samples of your work to gperrotto@rensse- laerrepublican.com. Education Reporter - The Times (Frankfort) serves four school cor- porations in Clinton County. The education reporter covers what's happening in our schools - from board meetings and budgets to art shows and kindergarten concerts. You'll work in a fun, challeng- ing environment. New reporters welcome but you'll need some experience writing for a college paper, PR company or as a news- paper or online intern. Must write accurately, meet deadlines and be detail-oriented. Full benefit pack- age - insurance, including health, dental, vision, short-term disability and life, vacation, sick time. Send three clips and cover letter by July 25 to Publisher Sharon Bardonner; sbardonner@ftimes.com. Government & Crime Reporter - The Times in Frankfort and Clinton County seeks a government and crime reporter for five small towns. You'll cover what's discussed at city, town and county meetings, budgets, taxes and ordinances, along with handling the daily police blotters, crime stories and court cases. You'll work in a fun, chal- lenging environment. New report- ers welcome but you'll need some experience writing for a college paper, PR company or as a news- paper or online intern. Must write accurately, meet deadlines and be detail-oriented. Full benefit pack- age - insurance, including health, dental, vision, short-term disability and life, vacation, sick time. Send three clips and cover letter by July 25 to Publisher Sharon Bardonner; sbardonner@ftimes.com. Sports Editor/Reporter - Small Central Indiana daily newspaper is looking for a Sports Editor to cover it's two area communities at all levels. Successful Candidates must demonstrate skills in writing, editing, pagination and photography. Send Resume, samples of your work and salary requirements to Publisher, Elwood Publishing Co., P.O. Box 85, Elwood, IN 46036, or email: elpub@elwoodpublishing.com. Post member and employee notic- es at www.hspa.com/jobs. Direct questions about posting jobs to news@hspa.com. Employee Sought HSPA staff Steve Key, executive director and general counsel skey@hspa.com • (317) 624-4427 Pamela Lego, MAP advertising director plego@hspa.com • (812) 350-7711 Yvonne Yeadon, office manager yyeadon@hspa.com • (317) 624-4433 Shawn Goldsby, statewide advertising manager sgoldsby@hspa.com • (317) 803-4772 Ruth Witmer, communications specialist news@hspa.com • (317) 624-4430 The Indiana Publisher is published monthly by Hoosier State Press Association, 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772. ISSN 0019-6711 USPS 058-730. Periodicals-class postage paid at Indianapolis, Ind., and at additional mailing office. Postmaster: Send address changes to The Indiana Publisher, 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772, Fax (317) 624-4428 Website: www.hspa.com Subscriptions $25 per year. Ad rates furnished upon request. HSPA Foundation Board of Directors HSPA Foundation Officers HSPA Foundation Board of Directors HSPA Board of Directors HSPA Officers President: Chris White, The Times Media Co. Vice President/Secretary: Chuck Wells, AIM Media Indiana HSPA Board Members Greg Morris, IBJ Corp. Pete Van Baalen, Fort Wayne Newspapers Patrick Lanman, Vevay Media Group Beverly Joyce, CNHI Bill Connelly, LaGrange Publishing co. Cory Bollinger, Schurz Communications, Inc. President: Nancy Grossman, Leader Publishing Vice President: Michael J. Christman, Fort Wayne Newspapers Secretary: William "B.J." Riley, Horizon Publications Curt Jacobs, The Madison Courier Barbara King, North Vernon Plain Dealer & Sun Mark Miller, The News-Banner (Bluffton) John Rumbach, The Herald (Jasper) Bill Hackney, The News Dispatch (Michigan CIty) and The LaPorte County Herald-Argus Newspapers innovate on idea sharing call HSPA Calendar I f I randomly asked someone to label the newspaper industry, some of the words they would say might be: old, dying, not relevant, boring and stuck in the past. As much as those words hurt, there is some truth to them. On the flipside, I see a lot of innovation in the industry that leaves me with hope. Recently, I hosted an idea exchange for member newspapers of the Hoosier State Press Association. The hour-long discussion on revenue ideas for newspapers was any- thing but old, boring or stuck in the past. Yes, there was good discussion on special sections and other tried and true products that are a part of newspaper's past. Even those had such unique twists on them that they would barely be recognizable to what the industry was doing when I first started selling advertising. Three categories of innovation were a big part of the discussion, showing the evolution of newspapers into the 21st Century. There was plenty of discussion on events, unique ways of connecting with locally owned and operated businesses and of course digital marketing. Larger daily newspapers were the first to jump in and start doing events. That is still happening today. It was great to see large and small daily newspapers sharing their successes on event marketing. Weekly news- papers have also discovered ways to connect with their readers by creating unique events in the market, and the resulting profits too. Recruitment revenue has been tough to come by for many newspapers in the tradi- tional sense. A way of recapturing lost rev- enue is with job fairs. Pinterest has helped inspire many people to start doing their own crafts, and has inspired many newspapers to put on local craft shows, highlighting the talents of the area. Several newspapers have jumped into events focused on women. Women drive the majority of consumer spending, so creating engaging events to match their interests is a recipe for success. Newspapers across Indiana are tapping into new profit opportunities with general inter- est women's events as well as mom's night out events. Connecting with locally owned and operated busi- nesses was another com- mon theme. Working with the businesses along Main Street is not new, but the approach many newspapers are taking is. The common theme was to work with mom and pop stores who are fighting to stay competitive with the big box stores. Tying in local promotions to the Shop Small program launched by American Express the Saturday after Thanksgiving is one approach. Other newspapers have programs throughout the year to encourage people to live and shop local. A newspaper in south- ern Indiana partners with the local chamber to create a shopping program with local merchants that tracks the dollars generated through the newspaper promotion. It contin- ues to grow every year. Digital transformation continues to hap- pen in the newspaper business. What excit- ed me about the digital ideas shared was that they weren't traditional digital display ads. Newspapers are already looking past the basic opportunities and trying to inno- vate, perhaps getting ahead of the curve for a change. Many of the innovative ideas had tradi- tional elements attached to them; like spe- cial sections. We should not turn our backs completely to what has worked in the past, but try to build and improve on those oppor- tunities. There are still a lot of newspapers that are stuck in the past. But, I remain encouraged by the innovation that continues to occur. You can be a part of the next round of innovation talk. The Hoosier State Press Association hosts regularly scheduled con- ference calls where these types of ideas are shared. Idea sharing will be a part of the annual conference in September, too. If you cannot make the annual conference, then plan on being on the next call, which is set for October 19 at 10 a.m. Eastern time. Pete Van Baalen, general manager for Fort Wayne Newspapers, is a member of the HSPA board of directors and the Indiana Newspaper Advertising Executives Association. By Pete VanBaalen Fort Wayne Newspapers VanBaalen Aug. 24 Sept. 21-22 Oct. 19 Dec. 2 Annual Conference early-bird registration deadline 2017 HSPA Annual Conference INAEA Idea Exchange Call Newsroom Seminar & Awards Luncheon

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