Milwaukee Post
Issue link: http://www.ifoldsflip.com/i/863148
August 18, 2017 • Milwaukee County Post • 11 MILWAUKEE — The NBA's three-year experiment of selling space on team uniforms pairs the Milwaukee Bucks with a familiar local partner that has global brand recognition. The Bucks and Harley-Davidson have forged a multi-year global agreement featuring Harley- Davidson's iconic black, orange and white bar and shield logo on Bucks game jerseys beginning in the 2017-'18 season. The two globally renowned Milwaukee-based organizations made the announcement last week at the Harley-Davidson Museum in downtown Milwaukee. Jersey sponsorships were approved as part of a three-year pilot program by the NBA Board of Governors in April 2016. "It's a perfect fit for Harley- Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership," said Matt Pazaras, Milwaukee Bucks senior vice president, Business Development and Strategy. "Harley evokes as much passion among its riders as the Bucks do for our fans. And with that pas- sion, along with its iconic logo and what it represents, Harley is the coolest brand for our players to sport during games." "At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next genera- tion of riders," said Sean Cummings, Harley-Davidson sen- ior vice president, Global Demand. "Our sponsorship with the Milwaukee Bucks not only unites two of the world's favorite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 coun- tries and territories. "We've been part of the fabric of this community since 1903 so it's only natural that our brand is woven into the fabric of the Bucks jerseys." Bucks, Harley-Davidson team up with jersey patch Milwaukee Bucks The Milwaukee Bucks and Harley-Davidson unveiled the motorcycle company's patch that will be on the NBA team's uniforms this season. SPORTS At a glance Beyond the court In addition to the jersey patch that measures 2.75 by 2.09 inches, Harley- Davidson will also be integrated into highly visible Bucks team platforms including the Bucks mobile app. It will be on Bucks social channels and on Bucks.com via in-game highlights and video features. The Harley-Davidson jersey patch has the potential to receive more than 2 billion impressions annually globally across the Bucks and NBA broadcast, video and digital platforms. Jerseys purchased at the Bucks Pro Shop will include the Harley-Davidson patch. "Harley is the coolest brand for our players to sport during games." — Matt Pazara Milwaukee Bucks senior vice president, Business Development and Strategy Rachel Kauflin and Caroline Van Bell from The First Tee of Southeast Wisconsin are competing for the Irwin Cup, which began Wednesday at The Jewel Golf Club in Lake City, Minn. The Jewel Golf Club and The First Tee named the event "The Irwin Cup" to honor the designer of the course, long-time The First Tee supporter and PGA TOUR Champions player Hale Irwin. Kauflin of Wauwatosa and Van Bell of Whitefish Bay are two of 16 partici- pants from The First Tee chapters in Minnesota and Wisconsin selected to play in the team event. Minnesota and Wisconsin are each repre- sented by eight players teamed together playing a Ryder Cup format. "We are excited to send Rachel and Caroline to Minnesota to represent The First Tee of Southeast Wisconsin as Team Wisconsin competes to win the first Irwin Cup," said David Cohn, execu- tive director of The First Tee of Southeast Wisconsin. "Rachel and Caroline are dynamic leaders who excel in school and on the golf course, exhibiting The First Tee Nine Core Values on a daily basis." The First Tee of Southeast Wisconsin is more than a sports pro- gram for youths. Through in-school and after-school programs, The First Tee helps shape the lives of young people from all walks of life by introducing them to character education and life skills through the game of golf. In 2016, the organiza- tion reached more than 7,500 young people through its programs, hav- ing a positive impact on participants, their fami- lies and our community. For more information about The First Tee of Southeast Wisconsin, visit www.thefirstteesew.org. WEST ALLIS — West Allis Bowmen Inc. is con- tinuing its Wednesday night 3-D league from 5 p.m. to 6 p.m. Wednesdays at the wooded course at 11601 Highway G, Franksville. Nonmembers are welcome. The format is two arrows per target. Food and raffles are available each week for purchase. It's $9 for adult and $5 for youths per night. Call Butch at 262-639- 3118 or visit www. westallisbowmen.com for more information. The group will host a Safari Shoot on Labor Day weekend. Each day there will be novelty shoots, raf- fles, pop-up running deer, door prizes, long-distance shoots, and food and bar. Register from 8 a.m. to 4 p.m. Sept. 2 and Sept. 3. Register from 8 a.m. to 2 p.m Sept. 4. For more information, visit www.westallisbow- men.com or 262-835-4714. Powerade will award $1 million to high school athletic programs national- ly in Power Your School. Students and supporters may nominate their school by submitting a written or video essay at Powerade. com that details their school and program needs. Powerade will award 500 schools with $2,000 each. Entries will be judged on need, creativity and quality of the submission. An embeddable program trailer and other visual assets designed to inspire athletes to nominate their schools may be found and shared on the website. Entries must be submit- ted by 11 p.m. Sept. 30. Each entrant will be limited to one submission per day. The complete rules are at powerade.com. Teens from state compete against Minnesota in a Ryder Cup format Powerade program to benefit high schools West Allis Bowmen to continue 3-D league shoots, plan Labor Day weekend Safari