GMG - Las Vegas Weekly

2017-07-13 - Las Vegas Weekly

Las Vegas Weekly

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s o u n d s c a p e I N D U S T R Y W E E K L Y | J U L Y 1 3 - 1 9 , 2 0 1 7 T he sound of Atlanta has been at the heart of hip- hop and R&B for quite a while now. And perhaps no one has been more influential in molding that sound than songwrit- er, performer and superproducer Jermaine Dupri. We caught up with JD, who returns to his DJ residency at Tao and Tao Beach this week, to talk music and more. You just finished the So So Summer tour with some of the performers from The Rap Game. It was pretty amazing, 17 cities with nine kids from The Rap Game where they got to perform in front of their fans. We got a bigger re- sponse than we actually expected, because the kids that came out were really true fans. Artists from Atlanta are once again on top of the charts. Do you think Atlanta's influence is bigger than it's ever been? It can't be big- ger, because people are not buying music and selling records the way they were years ago. But it's just as vibrant. That earthquake of artists that came before, we sold so many records and created so much culture that the ones you hear about now are almost living on the fumes of all that. The city still moves off what was already laid down. What is it about Atlanta than cultivates originality? It's a city that strives to be accepted, to be recognized, and when you do that you end up with something differ- ent. Atlanta artists seem to come out doing something different than what we've seen, if you think about, for example, the way Andre 3000 was dressing. It was so odd, just completely different. At this point in your career, how do you feel about producing versus performing? I like writing and having those artists go out and get praise and people loving those songs. And then at my shows, people scream when we come out and I get that, too. It's the same thing when I come to Vegas to DJ. It's interesting when I DJ, because maybe half of the crowd wants me to perform as Jermaine the artist, so I have to try to juggle when is the right time to play something or perform. Jermaine Dupri at Tao at Venetian, July 13 & August 3; at Tao Beach, July 15 & August 5. –Brock Radke J e r m a i n e D u p r i T a l k s a T l a n T a i n f l u e n c e a n D m u s i c a l o r i g i n a l i T y T r a i l b l a z i n g T r e n d s e T T i n g a n d p h o T o g r a p h b y b y J o n a v e n n c i D i v a D

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