The Indiana Publisher

Page 2 June 8, 2017 HSPA staff Steve Key, executive director and general counsel skey@hspa.com • (317) 624-4427 Pamela Lego, MAP advertising director plego@hspa.com • (812) 350-7711 Yvonne Yeadon, office manager yyeadon@hspa.com • (317) 624-4433 Shawn Goldsby, statewide advertising manager sgoldsby@hspa.com • (317) 803-4772 Jamar Cobb-Dennard, communications specialist news@hspa.com • (317) 624-4430 The Indiana Publisher is published monthly by Hoosier State Press Association, 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772. ISSN 0019-6711 USPS 058-730. Periodicals-class postage paid at Indianapolis, Ind., and at additional mailing office. Postmaster: Send address changes to The Indiana Publisher, 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772, Fax (317) 624-4428 Website: www.hspa.com Subscriptions $25 per year. Ad rates furnished upon request. HSPA Foundation Board of Directors HSPA Foundation Officers HSPA Foundation Board of Directors HSPA Board of Directors HSPA Officers President: Chris White, The Times Media Co. Vice President/Secretary: Chuck Wells, AIM Media Indiana HSPA Board Members Greg Morris, IBJ Corp. Pete Van Baalen, Fort Wayne Newspapers Patrick Lanman, Vevay Media Group Beverly Joyce, CNHI Bill Connelly, LaGrange Publishing co. Cory Bollinger, Schurz Communications, Inc. President: Nancy Grossman, Leader Publishing Vice President: Michael J. Christman, Fort Wayne Newspapers Secretary: William "B.J." Riley, CNHI Curt Jacobs, The Madison Courier Mark Miller, The News-Banner (Bluffton) Jack Pate, Evansville Courier & Press John Rumbach, The Herald (Jasper) Bill Hackney, The News-Dispatch (Michigan City), The Laporte Herald- Argus, & The Goshen News Statistics tell a bright story HSPA calendar June 14 Public Notice Advertising Seminar June 16 INAEA advertising contest deadline June 21 Reporter's Workshop Sept. 21-22 2017 HSPA Annual Conference Dec. 2 Newsroom Seminar & Awards MEMBER NOTICES Multimedia Manager - AIM Media Indiana is looking for an inside sales team leader for our Columbus (The Republic), Seymour (The Tribune), Brown County (Democrat) and Greenfield (Daily Reporter) properties. The leader will manage a team that sells print advertising, digital marketing, social media mar- keting and management, and other business development opportuni- ties. This person will work out of our Columbus headquarters. Primary duties include meeting sales goals in print and digital products, manag- ing the recruitment efforts of our regional group advertising, recruit- ing and training inbound/outbound sales teams, creating and managing special sales projects. This full time position includes salary with bonus, full benefits, PTO, & 401K match. Send resume and cover letter to Chuck Wells, AIM Media Indiana VP, Group Publisher cwells@aimmedia- indiana.com. Advertising Director - The Herald Bulletin seeks an advertising direc- tor. The advertising director must possess a keen understanding of print and digital advertising, as well as audience-based selling. Track record of advertising leadership, successful sales calls, and ability to execute a multiplatform sales strategy for print, niche and digital products preferred. Strong organi- zational and communication skills, a creative approach to revenue development and an emphasis on customer service are vital. Training and development skills required. Send your resume and salary requirements to Publisher Beverly Joyce at 1133 Jackson Street, Anderson, IN 46016 or by email at beverly.joyce@heraldbulletin.com. Web Press Operator - The Pharos-Tribune is currently looking for a web press operator to run a 19 unit, 2 folder Goss Community press. The position will be an evening shift from 7:30 pm to 3:15 am Thursday through Monday. We are a union shop and offer competitive wages and benefits. Qualifying candidates have a minimum of 5 years offset printing experience, at least a high school education/GED and a good mechanical aptitude. If interested please send a resume to: Pharos- Tribune, Attn: Press Manager, PO Box 210, Logansport, IN 46947. Reporter - The Times (Frankfort) has an immediate opening for a reporter. Two or more years experience handling education or government/courts coverage preferred. Newcomers welcome to apply. Staff includes a pub- lisher/editor, two reporters and a sports editor. The candidate must be comfortable working as both a reporter and a photographer. Experience with posting to a vari- ety of platforms – print, online, mobile, Facebook and Twitter – is a must. Pay is based on experi- ence. Benefits include a 401(k) with company match; insurance – life, disability, health; as well as paid vacation your first year of employment. Send cover letter, resume and three clips by June 15 to Publisher Sharon Bardonner, sbardonner@ftimes.com. No telephone inquiries or postal pack- ages, please. General Assignment Reporter - The Spencer Evening World, is accepting applications for a gen- eral assignment reporter (pho- tography and writing). The suc- cessful candidate can report and write effectively on deadline. This position is available immediately. Qualifications include strong com- munication, organization and time- management skills, Bachelor's degree preferred, availability for evening and weekend work as scheduled, and must have reliable transportation and a valid driver's license. Send resume and writing samples to: Reporter Position, P.O. Box 226, Spencer, IN 47460 or email: personnel@waprinting.net. Journalist - The Commercial Review is looking for a journalist to cover the county government beat while also sharing the police beat with another reporter. The job will also include breaking news, fea- ture writing, photography, column writing and some layout/design responsibilities. We're looking for someone who, through profes- sional work, internships or their college newspaper, has shown a commitment to journalism. If you're interested in joining our team, send a resume and three examples of your work to editor Ray Cooney at r.cooney@thecr.com. Post member and employee notic- es at www.hspa.com/jobs. Direct questions about posting jobs to news@hspa.com. Employee Sought I 've always found statistics to be fasci- nating. The newspaper industry used to have a similar fascination with sta- tistics and numbers. As the media landscape has changed and the swagger has faded, the industry relies less on those raw numbers than in the past. But a recent study from the AP NORC Center and American Press Institute sheds some positive light on the industry that can quickly be used in the mar- ketplace. The study found that most Americans pay for their news. In fact, 53% responded affir- matively to the question of paying for news in the survey. Of those that responded, 54% currently subscribe to a newspaper, either print or digital. This information is good for the circulation and advertising departments of newspapers. The advertising department needs positive information about the industry when talking to perspective customers. As an industry, we run too many articles about our own demise, and our customers have picked up on that. Our competitors are also out there telling the world of our eminent failure as a business. Though social media and digital are domi- nating marketing budgets, newspapers still have an important role to play. The desire for reliable and paid-for content is strong across all demographics. An older per- son is more likely to subscribe to a print product, readership runs from age of 18 to 65 plus. For circulation departments, only 10% of those surveyed felt their subscription cost was too high for what they were getting. You probably can charge a little more. Newspapers will likely never again enjoy the domination of high market penetrations. That will continue to change the strategy we employ. Our relevance, however has not diminished nearly as much as we've reported. Find full details of the study at: www.axios. com/who-pays-for-news-2389759186.html. Pete Van Baalen, general manager for Fort Wayne Newspapers, is a member of the HSPA board of directors and the Indiana Newspaper Advertising Executives Association. Van Baalen By Pete Van Baalen Fort Wayne Newspapers

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