Austin Way by MODERN LUXURY

Austin Way - 2017 - Issue 2 - Late Spring - Brooklyn Decker

Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.

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WOMEN of POWER ANNIE BURRIDGE The Newcomer 76 AUSTINWAY.COM "There is potential for more collaboration artistically and in unexpected ways." —ANNIE BURRIDGE Brava performance: Impressed by her success with Opera Philadelphia, where she increased fundraising by 183 percent over seven years, the Austin Opera last fall picked Annie Burridge as its new general director. Burridge, one of just four women in the US to hold the general director title for an opera house, has dreamed of running an opera since her teenage years. Crunching numbers: "One thing I've thrown myself into throughout my career is being relentless in the pursuit of consumer information and audience information," says Burridge. "Making data-driven decisions will lead us to serve as wide and diverse a demographic as possible." Audience outreach: Burridge would love to expand the Austin Opera, which performs three operas each season at the Long Center. The recent $1 million endowment from Dr. Ernest C. and Sarah G. Butler could help make this possible. "There is potential for more collaboration artistically and in unex- pected ways," she says. "My passion project is to figure out how to add to what we are doing so our program- ming footprint aligns with the ways Austinites love to experience entertainment." website: austinopera.org twitter: @austinopera

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