Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://www.ifoldsflip.com/i/732891
FROM LEFT: Sephora's Beauty Studio offers one-on-one makeovers with trained senior artists; trend tables keep shoppers in the know about the hottest new products—like BITE Beauty Amuse Bouche Lipstick in Kale, perfect for this season's runway-ready goth look. TECHNOLOGY AND MAKEUP MERGE AT SEPHORA'S EXPANSIVE NEW FLAGSHIP ON MICHIGAN AVENUE. BY CHRISTINA CLEMENTE 21ST-CENTURY BEAUTY Sephora first shook up the beauty industry with its open-sell concept; now the cosmetics giant has done it again with the Beauty TIP (Teach, Inspire, Play) Workshop, a digitally enhanced retail experience making its Chicago debut in the brand's new Michigan Avenue flagship. At the center of the 10,000-square-foot store, it's a workstation that offers group classes, tutorials galore, and a shoppable online gallery called the Beauty Board. And each of the store's categories (like color and hair) will boast trend tables, to keep shoppers always in the know. Exclusive to Chicago is a new fragrance studio where customers can discover favorite scents and receive a custom fragrance consultation. Says store director Christine Chung, "As clients move through the studio, they can choose to sample favorites, have their purchases gift-wrapped, and customize their large-size bottle with complimentary engraving." The studio features Sephora's Fragrance IQ program made better with InstaScent, an exclusive technology developed with 5th Screen Digital that enables shoppers to test 18 different scent families. The store also features two Beauty Studios— and is the first to offer the Sephora Digital Makeover Guide, an interactive face chart that is emailed directly to the client following application. With the click of a button, it's never been easier to look so good. 605 N. Michigan Ave., 312-649- 9343; sephora.com . 96 MICHIGANAVEMAG.COM A built-in iPad at each Beauty TIP Workshop station features tutorials, virtual try-on tools, and an online reservation system for classes. PHOTOGRAPHY COURTESY OF SEPHORA (INTERIORS); COURTESY OF BITE BEAUTY (LIPSTICK); BY CATHY CRAWFORD/PHOTODISC/GETTY IMAGES (LIP GLOSSES) STYLE OPENING!