Brookfield/Elm Grove Monthly

Barbara Eash antiques column Page 4A (414) 858-9400 Waukesha & Milwaukee Co. Keeping the Comforts of Home ComfortKeepers.com ©2015 CK Franchising, Inc. • Most offices independently owned and operated. Tony's letter: "I have been employed with Comfort Keepers since 12/14/09, and have really enjoyed the professional relationships established with clients, families and office staff. You have entrusted the care of your clients' wellbeing to me. The working relationships have taught me many things about the caregiving industry and clients, and how to bring the best quality of life to my clients. There are so many enriching rewards and blessings that I have gained from my 6 1/2 years with Comfort Keepers! I intend to bring the care knowledge gained with me in the role in a Memory Care facility, near my home in Caledonia. I leave Comfort Keepers with deep regret and fond memories of many happy experiences with everyone I have come to know. This is an appropriate opportunity for me to move into a new venture and another step in my caregiving career journey as a vocation. Thank You - Peace and Blessings to ALL!" #1 Best Senior Care Agency in America Comfort Keepers Tony is an exceptional human being who cared for our seniors with enormous dedication, respect and love. Our best wishes for success in your new opportunity. Shar, Shannon and Gina Meller Comfort Keepers, a Sodexo Brand, ranked as the #1 Home Care Agency in the Nation. Caregivers are Comfort Keepers best assets. Highest Quality Care, Best Responsive Team, Best Trained Caregivers. COMFORT KEEPERS THANKS TONY, A 24 HOUR 7 DAY A WEEK LIVE IN CAREGIVER FOR 6.5 YEARS! 251186153 Home Making Services light housekeeping, meals, laundry, companionship and transportation. Personal Care Services incontinence care, bathing, medication management, transfers, Hoyer Lift Specializing 24/7 Care, Extended Live-In Care a week. Alzheimers, Respite Care and Supportive Hospice Care. Caregiver of the month July 2010 Caregiver of the year 2010 Comfort Keepers National Caregiver of the years 2012 and 20l3. © 2013 Morgan Stanley Smith Barney LLC. Member SIPC. GP11-01367P-N09/11 7177568 MAR002 10/12 251812008 Risk management is not a do-it-yourself job. Risk is a delicate issue. You know you should find the right balance between risk and opportunity, but how does that translate into investment choices? As a Morgan Stanley Financial Advisor, I have the experience, knowledge and resources to help you maintain that balance within your investments. As your Financial Advisor, I will help identify risk, recognize how it could affect your portfolio and work toward minimizing its impact. These are times that demand professional guidance. Meet with me to learn more. Suter Senior Portfolio Management Director Senior Vice President Wealth Advisor 20975 Swenson Drive www.morganstanleyfa.com/vincent.suter Vince vincent.suter@morganstanley.com Waukesha, WI 53186 414-256-2544 The FREEMAN INSIDE PRSRT STD US POSTAGE PAID WAUKESHA, WI PERMIT NO. 3 Like us on Facebook: www.facebook.com/WaukeshaFreeman Follow us on Twitter: www.twitter.com/WaukeshaFreeman Brookfield & Elm Grove T H I S M O N T H SEPTEMBER 2016 SEPTEMBER FOCUS Living better as a senior Preventing falls key to staying healthy Avoid scams preying on seniors Brookfield remembers fallen soldier Page 3A Page 2A SPORTS Tyler Frohwirth makes his pitch in Phillies system Page 4B Twin girls recovering after heart transplants Page 1B Grocery market evolving in Waukesha County By Chris Bucher Freeman Staff WAUKESHA — It's a great time to be a consumer in Waukesha County. More than ever, potential customers have their pick of many specialized grocery stores across the area. From Sendik's Food Mar- kets to Meijer to Woodman's Food Market, there is a push to specialize the grocery- store experience, which gives customers far more options than they've ever had. "What I see isn't a shift, but an expansion in our industry," Wisconsin Gro- cers Association President and CEO Brandon Scholz said. "It goes to show that the industry is vibrant and has room for lots of angles and different approaches. "There are stores that are 75,000 to 150,000 square feet and there's others that are 25,000 to 30,000. There's lots of variety in the grocery business for consumers and I think it shows that it's competitive and it shows that customers are respon- sive to different types of pre- sentations under different types of formats." With the announcement that Waukesha's first Sendik's — to be located at 701 Meadowbrook Road, where Sentry Foods current- ly resides — will open next year, the grocery chain has seen an extraordinary amount of growth in the county. There are also plans to add a Sendik's store to The Corners development in Brookfield and also one at another mixed-use develop- ment in Muskego. Nick Bandoch, communi- cations director for Sendik's, said the company enters markets in an attempt to not only create increased competition, but also to offer shoppers an in- store experience that's dif- ferent from others. "We try to give shoppers a unique shopping experience they can't get anywhere else," Bandoch said. "We offer unique products and exceptional service. We want to make each touch point very memorable and seal a great experience." More consumers staying in to eat One of the reasons for an increase in options for con- sumers at grocery stores is because, according to data by the market research firm NPD Group Inc., restaurant visit growth completely stalled in the early months of the year. According to the data, visits to fast-casual restaurants declined in May for the first time since 2004. Fast-food restaurant vis- its, which saw an increase of 2 percent every quarter since September, haven't grown since February. Also, the price of groceries has decreased recently, accord- ing to the Bureau of Labor Statistics. The average price of ground beef decreased from $4.14 per pound in May 2015 to $3.72 per pound last May, the data showed. It's the combination of these factors that have helped lead a trend to make more meals at home as opposed to going out to eat, which has resulted in increased popularity of spe- cialized chains across the area, Scholz said. "Some people may make primary grocery runs at tra- ditional stores and go to oth- ers for meat, produce or their wine selection. People have more options and they Photo illustration by Charles Auer/Freeman Staff The grocery shopping landscape in southeastern Wisconsin is changing with new players like Meijer making a play for customers. Consumers enjoy growing variety of choices See CHOICES, PAGE 3A Page 3A Planning for a future without a paycheck Page 4A

• Cover