Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://www.ifoldsflip.com/i/715647
VEGASMAGAZINE.COM 57 CLOCKWISE FROM TOP LEFT: PHOTOGRAPHY BY VITTORIO ZUNINO CELOTTO/GETTY IMAGES; SELIN ALEMDAR/GETTY IMAGES; WESTON WELLS; VITTORIO ZUNINO CELOTTO/GETTY IMAGES; CATWALKING/GETTY IMAGES Max-imum impact! Maria Giulia Maramotti (TOP RIGHT), director of retail for North America, has moved Max Mara in a fresher direction that was very much on display at the Fall 2016 show in Milan (REST OF PAGE). SLOW BURN WITH GIGI HADID FRONTING ITS NEW CAMPAIGN AND A FALL COLLECTION THAT MIXES PLAYFULNESS WITH ELEGANCE, MAX MARA IS SIZZLING! BY BETSY PERRY In one sense, Max Mara's Fall/ Winter 2016 collection is all about the coat. The reintroduc- tion of the Italian house's legendary 101801 camel cashmere topcoat—a decades- long emblem of swagger, Hollywood glam, and royalty— is a fitting gift from the brand to itself on its 65th birthday. (The coat's other two available colors—ever-chic black and a lush, soft oatmeal—might rightly be considered Max Mara's gift to us.) In another sense, though, the collection is all about an up-and-coming coterie of new shoppers. Youthful touches abound in punchy colors, stripes, and geometrics; goofy, textured coats worn with shiny gold; and white, yellow, and red high-heeled oxfords. But the brand's trademark elegance is likewise apparent in six new styles from the Max Mara Tailored Suit Project Collection and matching skirts, trousers, or dresses in easy-peasy coordinat- ing colors of blues, beiges, and grays, as well as eye-popping yellow, red, orange, and fuchsia. With both a loyal, longtime client base and a PYT gaggle of new fans, Max Mara's creative director, Ian Griffiths, blends youthfulness and timeliness into one harmo- nious and elegant aesthetic. STYLE OF THE CIT Y