Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://www.ifoldsflip.com/i/715605
86 MICHIGANAVEMAG.COM PHOTOGRAPHY © ACEA 2016/ RICARDO PINTO (RACE); COURTESY OF LOUIS VUITTON MALLETIER/ ALESSIO BOLZONI (TOP RIGHT AND BOTTOM RIGHT IMAGES); LOUIS VUITTON/BRETT LLOYD (BOTTOM LEFT IMAGE) SMOOTH SAILING LOUIS VUITTON CEO MICHAEL BURKE BRINGS THE SPIRIT OF THE HIGH SEAS TO THE CITY BY THE LAKE WITH A COLLECTION INSPIRED BY THE MOST PRESTIGIOUS SPORTING EVENT IN THE WORLD: THE AMERICA'S CUP BY J.P. ANDERSON It's a steamy 94 degrees in Chicago on this sunny Saturday in June. Fluffy clouds dot the brilliant blue sky, but not a lick of wind ruffles the flags over Navy Pier, where thousands of sailing fans have gathered for the Louis Vuitton America's Cup World Series Chicago. The racing action stops while the sailors—representing six teams from around the world, including Oracle Team USA— wait for conditions to improve, but Louis Vuitton chairman and CEO Michael Burke remains unfazed. That's because regardless of who wins on the water this weekend, with the success of its America's Cup Qualifiers and Challenger Playoffs—a preliminary racing series to see who will face off in the America's Cup final match itself—Louis Vuitton has much to celebrate. Since 1983, the luxury brand has had a valued partnership with the America's Cup, when LV made the savvy proposal of a qualifying series (called the Louis Vuitton Cup until 2013) to produce a challenger and build anticipation and excitement for the grand race itself. The pairing of the two iconic brands is a natural, says Burke. "We were both born at the same time in the mid-19th century, and we're still relevant because we embrace the same values—creativity, Day 1 racing action from the Louis Vuitton America's Cup World Series Chicago (the Cup's first foray into fresh water) provided a sporty setting for donning the brand's America's Cup collection. STYLE FASHION INSIDER