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style setter Vivek Patel inside their new shop, Vira Radhika Rana and the new charles street couture INTERNATIONAL LABELS TO BEACON HILL. by alyssa giacobbe TWO ENTREPRENEURS BRING UNSUNG I 78 t's a sunny day in Beacon Hill, where Radhika Rana and Vivek Patel recently opened their new Charles Street clothing boutique, Vira, to a flurry of curious neighbors. Passersby wander in wanting to know: What can you tell me about the hot pink dress in the window? It's a stunner, for sure, notice-me bright and low-cut with sharp slits up both front and back. Inspired by a traditional Indian salwar, this high-style frock comes from Mumbai designer Masaba Gupta, one of a number of international brands Rana and Patel are bringing to Boston through Vira. "People think of Indian style as saris and bindis," says Rana. "But there's so much moreā€”like funky dresses and tailored tops." photography by joel benjamin

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