Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://www.ifoldsflip.com/i/665995
PHOTOGRAPHY COURTESY OF JIMMY CHOO CLOCKWISE FROM ABOVE: Jimmy Choo creative director Sandra Choi in London; the elegant new Oak Street store encompasses the entire world of the brand; the Cloud clutch in red flocked metal with flowers/crystals ($3,995), from the exclusive Memento capsule collection. "I can't believe it's been 20 years," says Sandra Choi, creative director at Jimmy Choo, of the luxe shoe label's anniversary. "I'm not sure where the time has gone as we've achieved so much." The brand's latest triumph: A new Chicago men's and women's boutique, located just across from its former Oak Street digs. Beckoning well-heeled Chicagoans with a stylish new palette of satin gold, rose-pink marble, and grey porcelain tile f loors, the 1,960 -square-foot space "encompasses the whole world of Jimmy Choo," Choi says. The Gold Coast boutique's two f loors house the women's and men's Spring and Pre-Fall collections, which range from handbags and shoes (for Windy City dwellers, Choi recommends the women's architectural Trix and men's Reggy brogue) to eyewear, the exclusive Memento capsule collection, and—most notably—its made-to-order service, allowing shoppers to completely customize their favorite styles in what Choi deems "the ultimate shoe experi- ence." Looking ahead, she hints at more growth for the go-to accessories brand over the next two decades. "For me, it is about evolving," says Choi, adding that Jimmy Choo devotees can expect innovation and "some surprises to keep you on your toes!" 114 E. Oak St., 312-255-1170; jimmychoo.com . JIMMY CHOO TOASTS 20 YEARS OF TO-DIE-FOR FOOTWEAR AT ITS NEW CHICAGO BOUTIQUE. BY LISA FERRANDINO CHOO WANT IT! 106 MICHIGANAVEMAG.COM STYLE RELAUNCH