Brookfield/Elm Grove Monthly

Freeman Brookfield & Elm Grove • Page 3A DECEMBER 2015 246939005 Regular Hours: OPEN Mon. thru Fri. 8:00 A.M. - 7:00 P.M. Sat. 8 A.M. - 6 P.M. • Sun. 8 A.M. - 4 P.M. Holiday Hours: Open Thurs., Dec. 24 th 8:00 A.M. - 4:00 P.M. Closed Christmas Day Thurs., Dec. 31 st 8:00 A.M. - 5 P.M. Closed New Years Day Metro Milwaukee Delivery Available 140th & North Ave. • Brookfield • 262-782-9330 GIFT BASKETS BEVERAGE SPECIALTIES GIVE THE GIFT OF FOOD Shop early for the finest selection of Imported and Domestic Champagnes, Sparkling Wines and Beers to Celebrate the New Year! Choose from an expanded selection of fine wines from California, France, Italy, Germany and Australia. Our Bakery Department Offers a Fine Selection of Cookies, Desserts & Gourmet Chocolates to Complement Your Holiday Entertaining "EXCELLENCE IN GOOD TASTE FOR 3 GENERATIONS" For Gift Giving and Party Planning visit our website at www.graschfoods.com Grasch Foods Gift Cards & Certificates Available for Any Amount PARTY TRAYS & BASKETS • Sliced Prime Roast Beef • Gourmet Sandwiches • Hot & Cold Hors d'oeuvres • Complete Holiday Dinners • Imported Cheeses • Fresh Fruit & Vegetable Trays • Shrimp Platters • Homemade Dips & Spreads MEAT SPECIALTIES NOW TAKING ORDERS FOR • Fresh Poultry • Crown Roast of Pork or Lamb • Standing Prime Rib Roast • Whole Beef Tenderloins • Smoked Fish Platters • Fresh Caviar • French Rack of Lamb Choice Selection of Poinsettias, Christmas Wreaths, Garlands, Swags & More!! All reasonably priced. Designer Assistance Available. Metro Milwaukee Delivery Available. Customized Gift Baskets Stop in to select the items you would like in your basket or call our produce department. Choose from endless varieties limited only by your imagination! Metro Milwaukee Delivery Gift Card 'Rediscovering' Stonewood Village By Stephanie S. Beecher Special to The Freeman BROOKFIELD — With all the hustle and bustle that Brookfield has become known for, the Stonewood Village Shops can seem worlds away. Nestled on eight woody acres just west of Calhoun Road, the site features more than a dozen busi- nesses in a quaint colo- nial-style setting. Though the commercial complex has seen busier times — its stores were once a top local attraction — its current business owners are poised to take it to the top once again, banking, among other things, on their collective mom-and-pop charm. The land is replete with a storied history. It is the for mer home of Revolu- tionary War soldier Nathan Hatch, who is buried nearby. It wasn't developed into a commer- cial site until around 1977. Both the farmhouse at the front of the property and the gray plank barn are the farm's original build- ings; the other seven salt- boxes were constructed fol- lowing the land's pur- chase. After its opening, the site's village square also became home to numerous art festivals, war reenactments and other community gather- ings. Older generations consider Stonewood Vil- lage to hold many of their fond family memories. "It's got a lot of charac- ter," said Phil LeClaire, who owns Mozzaluna Pizzeria & Ristorante with his wife, Barb. "Once peo- ple find us, they love us." That's precisely the problem the complex faces today. Over the years, new developments, including on Bluemound Road, took foothold. Without the traf- fic seen in Brookfield's growing commercial dis- tricts, not to mention the bright lights spotlighting its numerous franchise establishments, Stonewood Village's glory began to fade. It became difficult to lure customers to the quiet business complex on the edge of town, tenants say. "Stonewood used to be a destination," said Lynne Herro, owner of Sweet Eva's Chocolates and Lynne Herro Personalized Skincare at Stonewood. "Over time people stopped coming." In 2009, the property's owners, 4S LLC of Hart- land, attempted to stop the decline, announcing an ambitious $15 million redevelopment plan that would, among other things, add more than 80,000 square feet of retail and office space and move the farmhouse to open the development to motorists on West Capitol Drive. But those plans fell through when the recession hit and the real estate market took a nosedive. A second effort tried to bill the complex as a wedding destination. Today, Stonewood is home to "an eclectic mix- ture of businesses," including a photography studio, a medical billing company, a yoga apparel store, a salon, a preschool and an advertising firm, among others. But their secluded location leaves business owners feeling somewhat forgotten. "Shoppers are so accus- tomed to looking for a strip mall or box store," added Kate Welbes Winchell, a co- owner of the popular bridal store Savvy Bride. Strict zoning laws, which prohibit certain signage from ador ning the road- side, also presents a chal- lenge. "It's difficult for customers to spot us when driving by," said Winchell. Business owners support one another Yet for all the property's challenges, there's a cer- tain camaraderie between the saltbox business own- ers. Strolling the leaf- strewn pathways, walking door-to-door to chat with tenants, it's clear they are in full support of each other. They display each other's business cards on their store counters and encourage patrons to visit their neighbors. "For me, I see it as a pos- itive," to be away from Bluemound Road, said Herro. "People can find parking here, they can come relax. It's so beauti- ful, it's fairy tale-like — like a little country vil- lage." The village's tenants are working together to improve road signage, increase advertising and develop new strategies to host events and ultimately, help patrons "Rediscover Stonewood." "We are working hard to make Stonewood Village a destination area again, like it was known in the past," adds Elizabeth Web- ber, one half of the moth- er-daughter duo who own Coquie Paperie & Gifts. "If we can get you to come through that front door it's a huge advan- tage," LeClaire said. "I like the location. We just need the exposure to so people know who is all here." Tenants develop strategies for attracting patrons Charles Auer/Freeman Staff The colonial-style buildings of Stonewood Village. Children's Hospital moving pediatric clinic to Brookfield BROOKFIELD — Chil- dren's Hospital of Wiscon- sin announced Tuesday it will be moving its Pediatric Consultants primary care clinic to the Underwood Crossing retail center on Bluemound Road. The new clinic will be renamed Bluemound Pedi- atrics and will move 1 1/2 miles west of its current location to the Target- anchored center. Construc- tion on the new facility is scheduled to be done by spring 2016. In announcing the move, Dr. Smriti Khare, president of Children's Hospital of Wisconsin Primary Care, highlighted the importance of making care easily accessible for parents and children. Ryan Companies US, Inc. is developing an 18,000- square-foot, free-standing building for the new Chil- dren's Hospital of Wiscon- sin Bluemound Pediatrics primary care clinic, which will be situated immediate- ly adjacent to Target at the east end of the 175,000- square-foot center, at 12635 West Bluemound Road. In 2014, Children's Hospi- tal of Wisconsin opened a two-story, 30,000-square- foot primary and specialty care clinic in Delafield also developed, constructed and managed by Ryan. "We were very fortunate to be able to align the needs of Children's Hospital of Wisconsin — an easily accessible location on Blue- mound Road — with an existing opportunity that we control," said Nick Kaminski, senior project manager of Ryan Compa- nies US, Inc. "It works out perfectly for both of us." The new Children's Hos- pital of Wisconsin building will be constructed to com- plement others in the retail center with colored brick, stone, metal paneling and glass. Ryan is providing devel- opment, design-build con- struction and real estate management services for the project. Joining Kamin- ski on Ryan's develop- ment/construction team are Managing Director Ryan Marks, Division Man- ager Hans Muecke, Project Manager James Wright and Superintendent Doug Ingram. Stephen Perry Smith Architects and Scope- Bridge serve as the pro- jects' core/shell and tenant improvement architects-of- record, respectively. John- son Bank provided con- struction financing for the project. www.chw.org www.ryancompanies.com Submitted photo Left to right: Cadet Second Lt. Cassandra Jehly, Wisconsin Wing Group Commander Senior Member Lt. Col. Julie Sorenson and Cadet Second Lt. Geet Pandya with his Billy Mitchell Award Waukesha Composite Squadron cadet earns promotion WAUKESHA — Waukesha Composite Squadron Cadet Geet Pandya, a junior at Brookfield Central High School, was awarded the General Billy Mitchell Award, presented by Lt. Col. Julie Sorenson, SE Group Commander of the Wisconsin Wing Civil Air Patrol, at the Waukesha Armory Center Nov. 5. With this award also comes a promotion to cadet second lieutenant. The Mitchell Award is one of Civil Air Patrol's most prestigious cadet honors, awarded when cadets graduate from the enlisted ranks and take on greater responsibilities as cadet officers. It is earned after the successful completion of the first eight achievements of the cadet program. Cadets also must pass a comprehensive examination on aerospace and leadership. Only about 15 percent of all Civil Air Patrol cadets achieve the Billy Mitchell Award. Pandya is now eligible for special CAP activities, a variety of scholarships, advanced Air Force Reserve Officer Training Corps credit, and advance grade should he choose to enlist in the U.S. armed forces.

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