Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://www.ifoldsflip.com/i/607197
dan uslan PhotograPhy by Jeff Schear (Men'S event); Paolo caScio (PriMo claSSico); Kendall KnySch (bittar) The publishing indusTry waiTs for no one. Our editors plan stories months in advance; our digital and design teams are constantly search- ing out the next great app or Web platform; our manufacturing team constantly seeks newer, more ecologically-friendly materials; and though we all love the thrill of a cover celebration in the moment, we're always thinking ahead to the coverage we'll get the next morning. There's never quite time to bask in the present. For that reason, the Winter issue publisher's letter is my perennial favorite: It's one of my few exercises in refective meditation, when the breakneck pace of the past year is suspended for posterity. I'll look back at 2015 as our best campaign yet. We christened the new year with a blowout at Vertigo Sky Lounge celebrating Spring cover star Bob Odenkirk, and didn't lose momentum as we transitioned into warm weather with a Godfrey Hotel–hosted fête for Late Spring muse Sophia Bush. We kicked off summer with May/ June powerhouse Dylan Lauren at her eponymous Dylan's Candy Bar, and rounded out fall with Stanley Cup cham- pion Duncan Keith at Chicago Cut Steakhouse. In between we snagged major interviews with white-hot actress Natalie Dormer, EDM star Kaskade, and homegrown artist Hebru Brantley. One of our biggest milestones was the epic relaunch of our website, michiganavemag.com, in May. From months of research and redesign emerged a sleek platform to showcase our robust content in a responsive, user-friendly capacity. Not only has the new platform elevated our editorial con- tent, it has given our partners new and exciting ways to highlight their brands in an elegant setting. Suffce it to say, I don't think it took users long to bookmark us as their homepage. With booming real estate (spearheaded by devel- opments by @Properties, Belgravia, and Magellan Development Group), constant culinary news (like the upcoming Coco Club), and more, there's plenty to look forward to at Michigan Avenue in 2016. So while we're excited for the 'now,' we can't wait for what's coming up next. Follow me on Twitter at @danuslan and on Facebook at facebook.com/danieluslan. clock wise from lef t: What a year it's been! Raising Casa Noble cocktails at our men's event with Constellation Brands' Jennifer Dohm, Jennifer McClurg, Ryan Anderson, and Angela McMahan; queuing for the Primo Classico with Quintin Primo and my wife, Sharon; getting holiday gift-shopping ideas while at Saks Fifth Avenue from the Scene Network's Gemma Berto and designer extraordinaire/CEO Alexis Bittar. letter from the President and Publisher 32 michiganavemag.com