ML - Aspen Peak

Aspen Peak - 2015 - Issue 2 - Winter - Lift Off

Aspen Peak - Niche Media - Aspen living at its peak

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FROM FAR LEFT: Dave and Jeff Gorsuch 166 ASPENPEAK-MAGAZINE.COM T H E S K I M E R C H A N T S THE G OR SUCHES "The roots of this community lie in the magic of the mountains," says Jeff Gorsuch, 51, the second generation of the ski-racing family that created the iconic Gorsuch ski shops in Aspen and Vail. "Our stores are an authentic ref lection of that." The family patriarch, Dave Gorsuch, 77, spent much of his youth at ski races in Aspen, even winning the Roch Cup Downhill in 1956. "In 1941, when I was 4 years old, [my dad] brought me to Aspen in a rucksack for the Winter Nationals, and it has been a part of my life ever since," the elder Gorsuch explains. Dave met the woman who would eventu- ally become his wife when they were just 14 years old at the Junior National Ski Championships in Jackson Hole, Wyoming, and he and Renie later became members of the 1960 US Olympic ski team together. Following the Games, they began opening ski shops, and now their son Jeff runs the Aspen shops and works within the community to promote the best of skiing. "When my parents first started the shops, there was a lot of energy in this town," Jeff says. Giving back for Jeff means working with organizations like the Aspen Valley Ski and Snowboard Club, the Aspen Education Foundation, and Aspen Community School. He is most proud of the kids program Gorsuch operates that provides up to 300 pairs of skis a year to people who can't afford them. "I feel like we are a part of the fabric of this place," he says. "To be able to raise my kids here and work in this community is an honor and a privilege." ON DAVE: Vest ($1,125) and shirt ($575), Gorsuch Exclusives. 611 E. Durant Ave., 970-920- 9388; gorsuch.com. ON JEFF: Vest ($1,650) and shirt ($270), Gorsuch Exclusives. SEE ABOVE FAVO R ITE N IG HTS P OT: "The Hotel Jerome Living Room (330 E. Main St., 970- 429-7778; hoteljerome.com)." —Jeff Gorsuch FAVO R ITE APR È S -S KI LOC ATIO N : "Crêperie du Village (400 E. Hopkins Ave., 970-925-1566; lacreperieduvillage.com)." —Jeff Gorsuch G U I LT Y PLE A SU R E : "Single-malt Scotch and red wine, but I don't feel guilty about it!"—Dave Gorsuch

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