Brookfield/Elm Grove Monthly

November, 2015

Brookfield/Elm Grove Monthly

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Page 2A • Freeman Brookfield & Elm Grove 262-542-2500 Hours: M-F 8 a.m.- 5 p.m. 801 N. Barstow St., P.O. Box 7, Waukesha, WI 53187 The FREEMAN How to reach us Established in 1859 Brookfield & Elm Grove T H I S M O N T H If you have a news tip from the Brookfield/Elm Grove area, contact Arthur Thomas at 513-2657 or news@conleynet.com To advertise in "Brookfield & Elm Grove This Month" call the advertising department at (262) 513-2624. To subscribe to the daily Freeman call 542-2500 FREEMAN MANAGEMENT Bill Yorth - Publisher & Editor-in-Chief 513-2671 byorth@conleynet.com Arthur Thomas - Managing Editor......513-2657 athomas@conleynet.com Jim Baumgart - Freeman Group Ad Director 513-2621 jbaumgart@conleynet.com Tim Haffemann - Circulation Director 513-2640 thaffemann@conleynet.com Patricia Scheel - Prepress Manager...513-2690 pscheel@conleynet.com NEWS DEPARTMENT Local News - Arthur Thomas...............513-2657 news@conleynet.com Business - Katherine Michalets...........513-2644 kmichalets@conleynet.com Sports - Pat Neumuth..........................513-2667 pneumuth@conleynet.com Death Notices - Shana Duffy...............513-2618 obits@conleynet.com Newsroom Fax..............................262-542-8259 CLASSIFIEDS: 542-2211 Hours: M -F 8 a.m. - 5 p.m. PHOTO REPRINTS Color reprints are $25 each. Call 542-2501 PAGE REPRINTS Go to www.gmtoday.com/freemanreprints The Freeman is printed on recycled newsprint. Freeman subscription rates • By in-county mail 13 weeks............$36 26 weeks............$66 52 weeks..........$120 • Out-of-county mail 13 weeks.............$51 26 weeks............$99 52 weeks..........$192 Easy buy .....$10 a month with credit card Electronic edition ......$10 a month with credit card Circulation Dept. To reach the Circulation Department call 542-2501 or go to www.gmtoday.com/wfhelp. NOVEMBER 2015 I LIVE UNITED, you can too! GIVE TODAY. Ad Sponsored by UnitedWayGMWC.org Suzanne Kelley 2015 United Way of Greater Milwaukee & Waukesha County Co-chair President of the Waukesha County Business Alliance UnitedWayGMWC.org 246008001 Bring in this ad and receive 10% OFF YOUR ENTIRE PURCHASE 2 4 2 0 0 0 0 0 2 Consignment Hours: Mon. 10am-6pm; Wed. thru Sat. 10am-2pm Store Hours: Mon. thru Fri. 10am-7pm; Sat. 10am-5pm Expires 11-30-15 EliteRepeatClothing.com GIF T CARDS AVAILABLE PLEASE CALL AHEAD FOR CONSIGNMENT CLOTHING / PURSES / SHOES / JEWELRY Upscale Women's Consignment ELITE REPEAT Ruby Isle Shopping Center 2205 N. Calhoun Rd., Brookfield 262-789-9359 • www.eliterepeatclothing.com The New Season is Here JUST IN... all the essentials for the cooler weather ahead Outerwear Sweaters Jeans Shoes Boots Jewelry Scarves Handbags Business From Page 1A "It's basically like making a Heath bar and pouring it on pop- corn," Anderson said. "It's like eating English toffee on popcorn." Treat Street's signature Butter Caramel Corn and Big Cheese pre- mium cheddar cheese corn are the store's biggest sellers, and are among a plethora of flavors offered by Treat Street. "Everybody loves popcorn, right?" Anderson said. "If it's done right, people like it ever more. It's fun. You start doing jalapeno cheddar and dill pickle and coconut curry and cucumber spice and people come in and say, 'Oh, what have you got this month?'" Anderson and her daughter opened a shop in Pewaukee more than three years ago. They relo- cated to Brookfield as of May 1 this year. The retail side drives Treat Street's sales numbers, but the business side drives total revenue. "Popcorn is great for corporate gifts," Anderson said. "It's also great for events, whether it's a wedding or office parties. You name it, it works." Anderson also sells a lot of pop- corn with custom logos and in gift tins and boxes. Anderson said gourmet popcorn is becoming a highlight at baby showers because, you know, it pops. Fava Tea As her youngest daughter pre- pared to graduate from college, Slager looked for a fresh chal- lenge. "I was looking for something dif- ferent to do," Slager said. "I had just lost 140 pounds, and I worked at Penzeys and had to talk about food all the time." Slager figured casting her lot with Fava was similar to working for Penzeys, but instead of selling spices she'd peddle loose-leaf tea. "Tea was part of my new, healthy lifestyle," Slager said. "I started talking to the finance guy and talked to them at Fava Tea and it just seemed like it could work out." Slager will celebrate three years in business in February. She is Fava's first and, to date, only fran- chisee. Her location is ideal. "Everything you need is along Bluemound," Slager said. "No matter what you're looking for, somewhere along Bluemound you should be able to find it." Slager said Fava sells more than 300 types of tea. Tea is second only to water in worldwide beverage consumption, but take a back seat to coffee domestically. "I just hope we can continue to grow," Slager said. "Coffee culture kind of took off and grew in the last 60 years or so. I think tea is right behind that." The Oilerie "I always wanted to own my own business," Zach said. "Ever since I was 16 I wanted to own my own business. I couldn't figure out what." Zach and some friends traveled to Door County for vacation and wandered into The Oilerie in Fish Creek. "They decided they wanted to franchise," Zach said. "I thought this would be kind of cool. I start- ed the process not really thinking I would end up owning a store." Zach started the store in late 2008 and was laid off from her full- time job a short time later. "I love the idea of it being a fun place to come and shop," Zach said. "We've created a great expe- rience for our clients, our cus- tomers." Customers are urged to try the oils and vinegars sold at The Oilerie. "We tell people to sip it," Zach said. "It's really about the little, tiny differences. The flavor opens up and you can really tell the dif- ferences. We try not to have them drink a shot of it." On the eve of her eighth Christ- mas in business, Zach said getting customers through the front door remains the challenge. "Once they come into the store, we keep 97 percent of our cus- tomers," Zach said. "For the most part, it's getting them to know we're there. I would guess that's universal among small-business Photos by Charles Auer/Freeman Staff Robin DeAngelis smiles as she samples flavored popcorn at Treat Street in Brookfield. Treat Street popcorn.

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